Privacy policy

With the following privacy policy, we would like to inform you about what types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender-specific.

Status: 21 January 2026

Alexander Kircheis / ANT Transport GmbH
Degernpoint K 3, 85368 Moosburg

Persons authorised to represent the company: Alexander Kircheis

E-mail address: alexander.kircheis@antares-driverservices.de

The following overview summarises the types of data processed and the purposes of their processing and refers to the data subjects.

Types of data processed

• Inventory data.
• Employee data.
• Payment data.
• Location data.
• Contact data.
• Content data.
• Contract data.
• Usage data.
• Meta, communication and process data.
• Social data.
• Applicant data.
• Image and/or video recordings.
• Sound recordings.
• Event data (Facebook).
• Log data.
• Performance and behaviour data.
• Working time data.
• Salary data.

Special categories of data

• Health data.
• Religious or philosophical beliefs.
• Trade union membership.

Categories of data subjects

• Beneficiaries and clients.
• Employees.
• Interested parties.
• Communication partners.
• Users.
• Applicants.
• Competition and contest participants.
• Business and contractual partners.
• Participants.
• Persons depicted.
• Third parties.
• Customers.

Purposes of the processing

• Provision of contractual services and fulfilment of contractual obligations.
• Communication.
• Security measures.
• Direct marketing.
• Reach measurement.
• tracking.
• Office and organisational procedures.
• Remarketing.
• Conversion measurement.
• Click tracking.
• Target group formation.
• A/B testing.
• Organisational and administrative procedures.
• Application procedures.
• Organising competitions and contests.
• Feedback.
• Surveys and questionnaires.
• Marketing.
• Profiles with user-related information.
• Provision of our online services and user-friendliness.
• Establishment and execution of employment relationships.
• Information technology infrastructure.
• Financial and payment management.
• Public relations.
• Sales promotion.
• Business processes and business management procedures.
• Artificial intelligence (AI).

Security measures

We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, input, disclosure, safeguarding availability and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and responses to data threats. We also take the protection of personal data into account as early as the development and selection of hardware, software and processes in accordance with the principle of data protection, through technology design and data protection-friendly default settings.

Securing online connections using TLS/SSL encryption technology (HTTPS): We use TLS/SSL encryption technology to protect user data transmitted via our online services from unauthorised access. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), protecting the data from unauthorised access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. If a website is secured by an SSL/TLS certificate, this is signalled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Transmission of personal data

As part of our processing of personal data, it may be transmitted to other bodies, companies, legally independent organisational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we observe the legal requirements and, in particular, conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

General information on data storage and erasure

We delete personal data that we process in accordance with the statutory provisions as soon as the underlying consents are revoked or there is no further legal basis for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. There are exceptions to this rule if legal obligations or special interests require longer storage or archiving of the data.

In particular, data that must be stored for commercial or tax law reasons or whose storage is necessary for legal prosecution or to protect the rights of other natural or legal persons must be archived accordingly.

Our data protection information contains additional information on the retention and deletion of data that applies specifically to certain processing operations.

If there is more than one information on the retention period or deletion period of a date, the longest period is always decisive. We only process data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, for the reasons that justify its storage.

Business processes and procedures

Personal data of service recipients and clients - including customers, clients or, in special cases, clients, patients or business partners as well as other third parties - are processed within the scope of contractual and comparable legal relationships and pre-contractual measures such as the initiation of business relationships. This data processing supports and facilitates business processes in areas such as customer management, sales, payment transactions, accounting and project management.

The data collected is used to fulfil contractual obligations and efficiently design operational processes. This includes the processing of business transactions, the management of customer relationships, the optimisation of sales strategies and the guarantee of internal accounting and financial processes. In addition, the data supports the protection of the rights of the controller and promotes administrative tasks and the organisation of the company.

Personal data may be passed on to third parties if this is necessary to fulfil the stated purposes or legal obligations. The data will be deleted after expiry of statutory retention periods or if the purpose of the processing no longer applies. This also includes data that must be stored for longer due to tax and legal obligations to provide evidence.

• Processed data types: inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); contract data (e.g. subject matter of the contract, duration, customer category); log data (e.g. log files relating to logins or the retrieval of data or access times); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Data subjects: Service recipients and clients; interested parties; communication partners; business and contractual partners; customers; third parties; users (e.g. website visitors, users of online services). Employees (e.g. employees, applicants, temporary staff and other employees).
• Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; office and organisational procedures; business processes and business management procedures; communication; marketing; sales promotion; public relations; financial and payment management; security measures; information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Provision of our online services and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• Customer management and customer relationship management (CRM): procedures required as part of customer management and customer relationship management (CRM) (e.g. customer acquisition in compliance with data protection requirements, measures to promote customer loyalty and retention, effective customer communication, complaint management and customer service with consideration of data protection, data management and analysis to support the customer relationship, administration of CRM systems, secure account management, customer segmentation and target group formation).
• Contact management and maintenance: Procedures required to organise, maintain and secure contact information (e.g. setting up and maintaining a central contact database, regularly updating contact information, monitoring data integrity, implementing data protection measures, ensuring access controls, performing backups and restores of contact data, training employees to use contact management software effectively, regularly reviewing communication history and adapting contact strategies).
• Customer loyalty programme/ customer card: As part of the customer loyalty programme, the controller processes the data of participating customers for the purpose of providing the services offered under this programme. For this purpose, the controller stores the information provided by the customers, where necessary and labelled as such, in a customer profile. Within this profile, information about the use of the customer loyalty programme and the use of the associated services and benefits is also processed. This information is only passed on to third parties (e.g. service providers) if this is necessary for the aforementioned purposes. The customer profiles are deleted after participation in the programme has ended. The respective data is only archived to the extent that this may be necessary for statutory retention purposes or for the fulfilment of statutory (up to eleven years from the end of the year in which it was created in the case of tax information) or contractual claims (up to three years from the end of the year of termination). This is recorded in the register of processing activities.
• General payment transactions: Procedures required for the execution of payment transactions, the monitoring of bank accounts and the control of payment flows (e.g. creation and verification of transfers, processing of direct debits, checking of account statements, monitoring of incoming and outgoing payments, return debit management, account reconciliation, cash management).
• Bookkeeping, accounts payable, accounts receivable: Procedures required for recording, processing and controlling business transactions in the area of accounts payable and accounts receivable (e.g. creating and checking incoming and outgoing invoices, monitoring and managing open items, carrying out payment transactions, processing dunning procedures, account reconciliation in the context of receivables and payables, accounts payable and accounts receivable).
• Financial accounting and taxes: Procedures required for the recording, administration and control of financially relevant business transactions as well as the calculation, reporting and payment of taxes (e.g. account assignment and posting of business transactions, preparation of quarterly and annual financial statements, execution of payment transactions, handling of dunning procedures, account reconciliation, tax advice, preparation and submission of tax returns, handling of tax matters).
• Marketing, advertising and sales promotion: Procedures required in the context of marketing, advertising and sales promotion (e.g. market analysis and target group identification, development of marketing strategies, planning and implementation of advertising campaigns, design and production of advertising materials, online marketing including SEO and social media campaigns, event marketing and trade fair participation, customer loyalty programmes, sales promotion measures, performance measurement and optimisation of marketing activities, budget management and cost control).
• Public relations: Procedures required in the context of public relations (e.g. development and implementation of communication strategies, planning and implementation of PR campaigns, creation and distribution of press releases, maintenance of media contacts, monitoring and analysis of media response, organisation of press conferences and public events, crisis communication, creation of content for social media and company websites, corporate branding management).
• Guest Wi-Fi: Procedures required to set up, operate, maintain and monitor a wireless network for guests (e.g. installing and configuring Wi-Fi access points, creating and managing guest access points, monitoring network connectivity, ensuring network security, troubleshooting connectivity issues, updating network software, complying with data protection regulations).
• HubSpot CRM: Managing customer contacts, tracking sales activity, automating marketing campaigns, analysing sales data, creating and managing email campaigns, integrating with other tools and platforms, managing customer support requests, AI-powered content generation, personalised email creation, predictive sales forecasting, automated workflow descriptions and AI chatbots for customer interaction; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de/pa/crm; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot CMS: Content management system (CMS) - a service that facilitates the collaborative creation, editing, organisation and presentation of digital content for publication on websites, apps and other media formats; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/cms; Privacy Policy: https://legal.hubspot.com/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.

As part of our business activities, we use additional services, platforms, interfaces or plug-ins from third-party providers ("services" for short) in compliance with legal requirements. Their use is based on our interests in the proper, lawful and economic management of our business operations and our internal organisation.

• Processed data types: inventory data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as (e.g. information on authorship or time of creation); contract data (e.g. subject matter of the contract, duration, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Data subjects: Service recipients and clients; interested parties; business and contractual partners; communication partners; users (e.g. website visitors, users of online services); third parties. Customers.
• Purposes of Processing: Provision of contractual services and fulfilment of contractual obligations; Office and organisational procedures; Business processes and commercial procedures; Communication; Marketing; Artificial intelligence (AI). Conversion measurement (measurement of the effectiveness of marketing measures).
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• HubSpot Breeze: AI-based service for automating tasks, analysing customer data, predicting trends, improving the personalisation of marketing strategies and supporting decision-making processes; service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/artificial-intelligence; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot Operations Hub: Data integration, business process automation, customer data synchronisation, data quality management, custom workflow creation, real-time data updates and reporting, user role and permissions management, report and dashboard creation, multi-application and system integration, operational analytics and optimisation support; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/data; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot Service Hub: Management of customer enquiries, tracking of support tickets, provision of a knowledge base, collection of customer feedback, automation of customer communication, generation of reports and analyses, monitoring of service level agreements; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/service; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.

As part of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively referred to as "payment service providers"). In accordance with the state of the art, payment transactions are carried out exclusively via encrypted connections so that the data entered is protected against unauthorised access during transmission.

The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is to check identity and creditworthiness. Please refer to the payment service providers' terms and conditions and data protection information.

Payment transactions are subject to the terms and conditions and data protection notices of the respective payment service providers, which can be accessed on the respective websites or transaction applications. We also refer to these for further information and the assertion of cancellation, information and other data subject rights.

• Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Payment data (e.g. bank details, invoices, payment history); Contract data (e.g. subject matter of the contract, term, customer category); Usage data (e.g. page views and visits). usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Contact data (e.g. postal and email addresses or telephone numbers).
• Data subjects: Service recipients and clients; business and contractual partners. Interested parties.
• Purposes of processing: Provision of contractual services and fulfilment of contractual obligations. Business processes and business management procedures.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing operations, procedures and services:

• American Express: payment services (technical connection of online payment methods); service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Website: https://www.americanexpress.com/de/. Privacy Policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.
• Google Pay: Payment services (technical connection of online payment methods); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://pay.google.com/intl/de_de/about/. Privacy Policy: https://policies.google.com/privacy.
• Mastercard: Payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Website: https://www.mastercard.de/de-de.html. Privacy Policy: https://www.mastercard.de/de-de/datenschutz.html.
• PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Website: https://www.paypal.com/de. Privacy Policy: https://www.paypal.com/de/legalhub/paypal/privacy-full.
• Stripe: Payment services (technical connection of online payment methods); Service provider: Stripe, Inc, 510 Townsend Street, San Francisco, CA 94103, USA; Website: https://stripe.com. Privacy Policy: https://stripe.com/de/privacy.
• Visa: Payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc, London Branch, 1 Sheldon Square, London W2 6TT, UK; Website: https://www.visa.de. Privacy Policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.

• Processed data types: Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved); log data (e.g. log files relating to logins or the retrieval of data or access times.); contact data (e.g. postal and email addresses or telephone numbers). Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation).
• Data subjects: Users (e.g. website visitors, users of online services). Interested parties.
• Purposes of Processing: Provision of our online services and usability; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)); Security measures; Communication; Direct marketing (e.g. by e-mail or postal); Web Analytics (e.g. access statistics, recognition of returning visitors); Conversion tracking (Measurement of the effectiveness of marketing activities); Custom Audiences; A/B Tests; Marketing. Establishment and performance of employment relationships (processing of employee data in the context of the establishment and performance of employment relationships).
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web host").
• Collection of access data and log files: Access to our online offering is recorded in the form of so-called "server log files". The server log files may include the address and name of the web pages and files accessed, the date and time of access, data volumes transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading the servers (especially in the event of abusive attacks, so-called DDoS attacks), and also to ensure the utilisation of the servers and their stability. Deletion of data: Log file information is stored for a maximum of 30 days and then deleted or anonymised. Data whose further storage is required for evidentiary purposes is excluded from deletion until the respective incident has been finally clarified.
• Hubspot Forms: Creation and management of forms, collection and storage of user data, integration into websites and CRM systems, automation of follow-up emails, analysis of form performance, segmentation of data for targeted marketing campaigns; service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/marketing/forms; Privacy Policy: https://legal.hubspot.com/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot CMS: Content management system (CMS) - a service that facilitates the collaborative creation, editing, organisation and presentation of digital content for publication on websites, apps and other media formats; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/cms; Privacy Policy: https://legal.hubspot.com/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• Google Search Console: Monitoring website performance, analysing search queries, detecting indexing issues, providing visibility data in search results, reviewing mobile usability, identifying security issues and managing sitemaps; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://search.google.com/search-console/about. Privacy Policy: https://policies.google.com/privacy.

The term "cookies" refers to functions that store information on users' end devices and read it from them. Cookies can also be used for various purposes, for example to ensure the functionality, security and convenience of online offers and to create analyses of visitor flows. We use cookies in accordance with the statutory provisions. If necessary, we obtain the user's consent in advance. If consent is not required, we rely on our legitimate interests. This applies if the storage and reading of information is essential in order to be able to provide expressly requested content and functions. This includes, for example, saving settings and ensuring the functionality and security of our online offering. Consent can be revoked at any time. We provide clear information about the scope and which cookies are used.

Information on the legal basis under data protection law: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to the storage duration, a distinction is made between the following types of cookies

• Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online service and closed their end device (e.g. browser or mobile application).
• Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the log-in status can be saved and favourite content can be displayed directly when the user visits a website again. The user data collected with the help of cookies can also be used to measure reach. If we do not provide users with explicit information on the type and storage duration of cookies (e.g. when obtaining consent), they should assume that they are permanent and that the storage duration can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also object to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.

• Processed data types: Meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).

Further information on processing processes, procedures and services:

• Processing of cookie data on the basis of consent: We use a consent management solution in which user consent is obtained for the use of cookies or for the procedures and providers named in the consent management solution. This procedure is used to obtain, log, manage and revoke consent, in particular with regard to the use of cookies and comparable technologies that are used to store, read and process information on users' end devices. As part of this procedure, user consent is obtained for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure. Users also have the option of managing and revoking their consent. The declarations of consent are stored in order to avoid repeated requests and to be able to provide proof of consent in accordance with legal requirements. The storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. If no specific information on the providers of consent management services is available, the following general information applies: Consent is stored for up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, information on the scope of consent (e.g. relevant categories of cookies and/or service providers) and information on the browser, the system and the end device used.

We process the data of users of our application to the extent necessary to provide users with the application and its functionalities, to monitor its security and to develop it further. We may also contact users in compliance with legal requirements if communication is necessary for the purposes of administration or use of the application. Otherwise, we refer to the data protection information in this privacy policy with regard to the processing of user data.

Legal basis: The processing of data required to provide the functionalities of the application serves to fulfil contractual obligations. This also applies if the provision of the functions requires user authorisation (e.g. release of device functions). If the processing of data is not necessary for the provision of the functionalities of the application, but serves the security of the application or our business interests (e.g. collection of data for the purpose of optimising the application or security purposes), it is carried out on the basis of our legitimate interests. If users are expressly asked to consent to the processing of their data, the data covered by the consent is processed on the basis of the consent.

• Processed data types: inventory data (e.g. full name, residential address, contact information, customer number, etc.); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of contractual services and fulfilment of contractual obligations; security measures. Provision of our online services and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

Device authorisations for access to functions and data: The use of our application or its functionalities may require user authorisations for access to certain functions of the devices used or to the data stored on the devices or accessible with the help of the devices. By default, these authorisations must be granted by the users and can be revoked at any time in the settings of the respective devices. The exact procedure for controlling app authorisations may depend on the user's device and software. Users can contact us if they require clarification. We would like to point out that the denial or revocation of the respective authorisations may affect the functionality of our application.

We use blogs or comparable means of online communication and publication (hereinafter "publication medium"). Readers' data is only processed for the purposes of the publication medium to the extent necessary for its presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this data protection notice.

• Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or the time of publication); personal data (e.g. e-mail addresses or telephone numbers). information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Feedback (e.g. collecting feedback via online form). Provision of our online services and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

When contacting us (e.g. by post, contact form, email, telephone or via social media) and in the context of existing user and business relationships, the information of the enquiring persons is processed insofar as this is necessary to answer the contact enquiries and any requested measures.

• Processed data types: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
• Affected persons: Communication partners; users (e.g. website visitors, users of online services). Business and contractual partners.
• Purposes of Processing: Communication; Organisation and administration procedures; Feedback (e.g. collecting feedback via online form); Provision of our online services and usability; Direct marketing (e.g. by e-mail or postal); Web Analytics (e.g. access statistics, recognition of returning visitors); Conversion tracking (Measurement of the effectiveness of marketing activities); Clicktracking; Marketing. Profiles with user-related information (creation of user profiles).
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• Contact form: When contacting us via our contact form, by e-mail or other communication channels, we process the personal data transmitted to us to answer and process the respective request. This generally includes details such as name, contact information and any other information that is provided to us and is required for appropriate processing. We use this data exclusively for the stated purpose of establishing contact and communication.
• HubSpot CRM: Customer contact management, sales activity tracking, marketing campaign automation, sales data analysis, email campaign creation and management, integration with other tools and platforms, customer support request management, AI-powered content generation, personalised email creation, predictive sales forecasting, automated workflow descriptions and AI chatbots for customer interaction; service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de/pa/crm; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot WordPress: Collection of visitor data, analysis of user behaviour, management of contacts, creation and management of forms, integration with email marketing tools, tracking of website visitor interactions; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://wordpress.org/plugins/leadin/; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• Gmail: Sending and receiving e-mails, storing contacts in the address book, filter rules for sorting incoming e-mails, spam and virus protection, cloud storage for attachments and other content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://workspace.google.com/gmail/. Privacy policy: https://policies.google.com/privacy.
• WhatsApp: A communication service that enables the sending and receiving of text messages, voice messages, images, videos, documents and voice and video calls over the internet. Communication takes place via end-to-end encryption, which means that content is only accessible to the communication partners involved. To provide the service, the platform processes metadata (e.g. telephone numbers, times, device information) and can use this to improve functionality, security and service optimisation; service provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.whatsapp.com/. Privacy policy: https://www.whatsapp.com/legal/privacy-policy-eea.

• WhatsApp channels: Communication services within the WhatsApp platform that serve the one-way dissemination of information to subscribers. Operators can publish posts that users can subscribe to. Subscribers remain anonymous and cannot reply directly. Content is transmitted via end-to-end encryption, while metadata (e.g. time, device information) is processed to provide the service; service provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.whatsapp.com/. Privacy policy: https://www.whatsapp.com/legal/privacy-policy-eea.

We use messengers for communication purposes and therefore ask you to observe the following information on the functionality of the messengers, on encryption, on the use of communication metadata and on your options to object.

You can also contact us by alternative means, e.g. by telephone or email. Please use the contact options provided to you or the contact options provided within our online offering.

In the case of end-to-end encryption of content (i.e. the content of your message and attachments), we would like to point out that the communication content (i.e. the content of the message and attached images) is encrypted from end to end. This means that the content of the messages cannot be viewed, not even by the messenger providers themselves. You should always use a current version of the messenger with encryption enabled to ensure that the message content is encrypted.

However, we would also like to point out to our communication partners that although the messenger providers cannot view the content, they can find out that and when communication partners communicate with us and that technical information about the device used by the communication partners and, depending on the settings of their device, location information (so-called metadata) is also processed.

Notes on legal bases: If we ask communication partners for permission before communicating with them via Messenger, the legal basis for our processing of their data is their consent. Otherwise, if we do not ask for consent and you contact us, for example, on your own initiative, we use Messenger in relation to our contractual partners and in the context of contract initiation as a contractual measure and, in the case of other interested parties and communication partners, on the basis of our legitimate interests in fast and efficient communication and fulfilment of our communication partners' needs for communication via Messenger. We would also like to point out that we will not transmit the contact data provided to us to the messengers for the first time without your consent.

Revocation, objection and deletion: You can revoke your consent at any time and object to communication with us via Messenger at any time. In the case of communication via Messenger, we delete the messages in accordance with our general deletion guidelines (i.e., for example, as described above, after the end of contractual relationships, in the context of archiving requirements, etc.) and otherwise as soon as we can assume that we have answered any information from the communication partners, if no reference to a previous conversation is to be expected and the deletion does not conflict with any statutory retention obligations.

Reservation of reference to other communication channels: To ensure your security, we ask for your understanding that we may not be able to answer enquiries via Messenger for certain reasons. This applies to situations in which, for example, contract details need to be treated with particular confidentiality or a reply via Messenger does not meet the formal requirements. In these cases, we recommend that you use more suitable communication channels.

• Processed data types: Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and posts and the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Data subjects: Communication partners.
• Purposes of processing: Communication. Direct marketing (e.g. by email or post).
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• Instagram: Sending messages via the Instagram social network; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.instagram.com. Privacy policy: https://privacycenter.instagram.com/policy/.
• Facebook Messenger: Send and receive text messages, make voice and video calls, create group chats, share files and media, transmit location information, synchronise contacts, encrypt messages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin, Ireland : Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing.
• WhatsApp: A communication service that enables the sending and receiving of text messages, voice messages, images, videos, documents and voice and video calls over the Internet. Communication takes place via end-to-end encryption, which means that content is only accessible to the communication partners involved. To provide the service, the platform processes metadata (e.g. telephone numbers, times, device information) and can use this to improve functionality, security and service optimisation; service provider: WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.whatsapp.com/. Privacy policy: https://www.whatsapp.com/legal/privacy-policy-eea.
• LinkedIn messages: Messaging via the social network LinkedIn; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com. Privacy policy: https://www.linkedin.com/legal/privacy-policy.

We offer online chats and chatbot functions (collectively referred to as "chat services") as a means of communication. A chat is an online conversation conducted with a certain degree of timeliness. A chatbot is software that answers users' questions or informs them of messages. If you use our chat functions, we may process your personal data.

If you use our chat services within an online platform, your identification number will also be stored within the respective platform. We may also collect information about which users interact with our chat services and when. Furthermore, we store the content of your conversations via the chat services and log registration and consent processes in order to be able to prove these in accordance with legal requirements.

We would like to point out to users that the respective platform provider can find out that and when users communicate with our chat services and can collect technical information about the user's device used and, depending on their device settings, also location information (so-called metadata) for the purposes of optimising the respective services and for security purposes. The metadata of communication via chat services (i.e. e.g. information on who has communicated with whom) may also be used by the respective platform providers for marketing purposes or to display advertising tailored to users in accordance with their provisions, to which we refer for further information.

If users declare their willingness to a chatbot to activate information with regular messages, they have the option of cancelling the information for the future at any time. The chatbot informs users how and with which terms they can unsubscribe from the messages. When users unsubscribe from the chatbot messages, their data is deleted from the list of message recipients.

We use the aforementioned data to operate our chat services, e.g. to address users personally, to answer their enquiries, to transmit any requested content and also to improve our chat services (e.g. to "teach" chatbots answers to frequently asked questions or to recognise unanswered enquiries).

Notes on legal bases: We use the chat services on the basis of consent if we have previously obtained permission from users to process their data as part of our chat services (this applies to cases in which users are asked for consent, e.g. for a chatbot to send them regular messages). If we use chat services to answer users' enquiries about our services or our company, this is done for contractual and pre-contractual communication. We also use chat services on the basis of our legitimate interests in optimising the chat services, their business efficiency and enhancing the positive user experience.

Revocation, objection and deletion: You can revoke your consent or object to the processing of your data in the context of our chat services at any time.

• Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and posts and the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and time spent on the site). page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); inventory data (e.g. full name, residential address, contact information, customer number, etc.); contract data (e.g. subject matter of contract, term, customer category). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Data subjects: Communication partners; users (e.g. website visitors, users of online services). Business and contractual partners.
• Purposes of processing: Communication; Provision of contractual services and fulfilment of contractual obligations; Marketing. Provision of our online services and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• HubSpot chatbot software: automation of customer interactions, answering common questions, scheduling appointments, forwarding to human employees, integration with CRM systems for data storage and management, customisation of conversations based on user behaviour and preferences; service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de/products/crm/chatbot-builder; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.

We use artificial intelligence (AI), whereby personal data is processed. The specific purposes and our interest in using AI are set out below. In accordance with the term "AI system" as defined in Article 3 No. 1 of the AI Regulation, we understand AI to mean a machine-based system that is designed to operate autonomously to varying degrees, can be adaptable after its introduction and produces results such as predictions, content, recommendations or decisions from the input received that can influence physical or virtual environments.

Our AI systems are deployed in strict compliance with legal requirements. These include both specific regulations for artificial intelligence and data protection requirements. In particular, we adhere to the principles of legality, transparency, fairness, human control, purpose limitation, data minimisation, integrity and confidentiality. We ensure that the processing of personal data always takes place on a legal basis. This can be either the consent of the data subjects or a legal authorisation.

When using external AI systems, we carefully select their providers (hereinafter "AI providers"). In accordance with our legal obligations, we ensure that the AI providers comply with the applicable provisions. We also observe the obligations incumbent on us when using or operating the AI services purchased. The processing of personal data by us and the AI providers takes place exclusively on the basis of consent or legal authorisation. We attach particular importance to transparency, fairness and the preservation of human control over AI-supported decision-making processes.

We implement appropriate and robust technical and organisational measures to protect the processed data. These ensure the integrity and confidentiality of the processed data and minimise potential risks. By regularly reviewing AI providers and their services, we ensure ongoing compliance with current legal and ethical standards.

• Types of data processed: Content data (e.g. textual or visual messages and posts and the information relating to them, such as authorship details or time of creation). Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions).
• Data subjects: Users (e.g. website visitors, users of online services). Third parties.
• Purposes of processing: Artificial intelligence (AI).
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• ChatGPT: AI-based service designed to understand and generate natural language and related input and data, analyse information and make predictions ("AI", i.e. "Artificial Intelligence", is to be understood in the applicable legal sense of the term); Service provider: OpenAI Ireland Ltd, 117-126 Sheriff Street Upper, D01 YC43 Dublin 1, Ireland; Website: https://openai.com/de-DE/chatgpt/overview/; Privacy Policy: https://openai.com/de-DE/policies/privacy-policy/. Option to object (opt-out): https://privacy.openai.com/policies?modal=select-subject.
• Google Gemini: AI-powered system designed to provide advanced speech and image processing capabilities. It uses machine learning to understand and generate natural language and analyse images, thus offering versatile application possibilities in various areas; service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: https://cloud.google.com/; Privacy Policy: https://policies.google.com/privacy. Data processing agreement: https://business.safety.google/processorterms/?hl=de.
• OpenAI API: An API (programming interface) for artificial intelligence that provides developers with access to language and image models such as GPT and DALL-E. It enables the integration of functions such as automatic text generation, natural language processing (NLP), translation, code generation, image generation and image analysis into customised applications. Complex AI functions can be integrated and processes automated via standardised interfaces; service provider: OpenAI Ireland Ltd, 117-126 Sheriff Street Upper, D01 YC43 Dublin 1, Ireland; Website: https://openai.com/; Privacy Policy: https://openai.com/de/policies/eu-privacy-policy; Data processing agreement: https://openai.com/policies/data-processing-addendum. Option to object (opt-out): https://privacy.openai.com/policies?modal=select-subject.
• Google Gemini API: Interface access (so-called "API") to AI-based services designed to understand and generate natural language and related inputs, analyse information and make predictions ("AI", i.e. "artificial intelligence", is to be understood in the applicable legal sense of the term). The provision of the AI Services includes the processing (including collection, storage, organisation and structuring) of personal data as part of a natural language based machine learning process; the performance of activities to verify or maintain the quality of the Services; the identification and correction of errors that affect the existing intended functionality and support to ensure the security and integrity of the AI Services; Service Provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Privacy Policy: https://cloud.google.com/. Data processing agreement: https://business.safety.google/processorterms/?hl=de.

• Google Vertex AI Platform: A cloud-based platform for the development, training, deployment and operation of machine learning models. The platform provides managed services for data preparation, model training, model hosting and model monitoring. It enables the use of ready-made models as well as user-defined models via APIs (programming interfaces). During use, transmitted input data, model artefacts and technical metadata are processed to provide the requested AI functions. Processing takes place within the provider's cloud infrastructure using technical and organisational measures to ensure availability, integrity and confidentiality; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://cloud.google.com/vertex-ai; Privacy Policy: https://policies.google.com/privacy?hl=de. Data processing agreement: https://cloud.google.com/terms/data-processing-addendum.

We use platforms and applications of other providers (hereinafter referred to as "conference platforms") for the purpose of conducting video and audio conferences, webinars and other types of video and audio meetings (hereinafter collectively referred to as "conference"). When selecting the conference platforms and their services, we observe the legal requirements.

Data processed by conference platforms: In the context of participation in a conference, the conference platforms process the personal data of the participants listed below. The scope of the processing depends on which data is required in the context of a specific conference (e.g. specification of access data or clear names) and which optional information is provided by the participants. In addition to processing for the purpose of holding the conference, the conference platforms may also process participants' data for security purposes or service optimisation. The processed data includes personal data (first name, surname), contact information (e-mail address, telephone number), access data (access codes or passwords), profile pictures, information on professional position/function, the IP address of the Internet access, information on the participants' end devices, their operating system, the browser and its technical and language settings, information on the content of the communication processes, i.e. entries in chats and audio recordings. This includes information on the content of communications, i.e. entries in chats and audio and video data, as well as the use of other available functions (e.g. surveys). The content of communications is encrypted to the extent technically provided by the conference providers. If the participants are registered as users with the conference platforms, further data may be processed in accordance with the agreement with the respective conference provider.

Logging and recordings: If text entries, participation results (e.g. from surveys) and video or audio recordings are logged, this will be transparently communicated to participants in advance and they will be asked for consent where necessary.

Data protection measures for participants: Please note the details of how the conference platforms process your data in their data protection notices and select the security and data protection settings that are best for you in the conference platform settings. Please also ensure data and privacy protection in the background of your recording for the duration of a video conference (e.g. by informing roommates, locking doors and using the function to make the background unrecognisable if technically possible). Links to the conference rooms and access data may not be passed on to unauthorised third parties.

Notes on legal bases: If, in addition to the conference platforms, we also process users' data and ask users for their consent to use the conference platforms or certain functions (e.g. consent to the recording of conferences), the legal basis for processing is this consent. Furthermore, our processing may be necessary to fulfil our contractual obligations (e.g. in participant lists, in the case of processing the results of discussions, etc.). Otherwise, user data is processed on the basis of our legitimate interests in efficient and secure communication with our communication partners.

• Types of data processed: inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); image and/or video recordings (e.g. photographs or video recordings of a person); sound recordings. Log data (e.g. log files relating to logins or the retrieval of data or access times).
• Data subjects: Communication partners; users (e.g. website visitors, users of online services). Depicted persons.
• Purposes of Processing: Provision of contractual services and fulfilment of contractual obligations; Communication. Office and organisational procedures.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• Google Hangouts / Meet: conferencing and communication software; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://hangouts.google.com/; Privacy Policy: https://policies.google.com/privacy. Data processing agreement: https://cloud.google.com/terms/data-processing-addendum.
• Microsoft Teams: Used to organise online events, conferences and communication with internal and external participants. Voice transmission, direct messages, group communication and collaboration functions are used; name, business contact details, work profile, participation and content (audio/video, voice, chat, files, voice transcription) are processed for purposes and out of interest in increasing efficiency and productivity, cost efficiency, flexibility, mobility, improved communication, IT security, use of a central platform and business processing by Microsoft. Audio signals are generally not stored unless recording is activated. Meeting and conference recordings are stored for 90 days by default, unless a different duration is specified. Chat and file content is saved according to the guidelines specified by the administrator or user; no automatic deletion is preset. Channels must be renewed every 180 days, otherwise content will be deleted. In addition, system-generated log, diagnostic and metadata is processed and diagnostic data is collected for product stability, security and improvement; service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland; Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; Website: https://www.microsoft.com/de-de/microsoft-teams/. Privacy policy: https://privacy.microsoft.com/de-de/privacystatement, Security information: https://www.microsoft.com/de-de/trustcenter.

• Zoom: Video conferencing, online meetings, webinars, screen sharing, optional session recording, chat function, integration with calendars and other apps; Service provider: Zoom Video Communications, Inc, 55 Almaden Blvd, Suite 600, San Jose, CA 95113, USA; Website: https://zoom.us; Privacy Policy: https://explore.zoom.us/de/privacy/. Data processing agreement: https://explore.zoom.us/docs/doc/Zoom_GLOBAL_DPA.pdf

We use software services accessible via the Internet and running on the servers of their providers (so-called "cloud services", also referred to as "software as a service") for the storage and management of content (e.g. document storage and management, exchange of documents, content and information with specific recipients or publication of content and information).

In this context, personal data may be processed and stored on the servers of the providers, insofar as these are part of communication processes with us or are otherwise processed by us as set out in this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their content. Cloud service providers also process usage data and metadata that they use for security purposes and to optimise services.

If we use the cloud services to provide other users or publicly accessible websites with forms or other documents and content, the providers may store cookies on users' devices for the purposes of web analysis or to remember user settings (e.g. in the case of media control).

• Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Image and/or video recordings (e.g. photographs or video recordings of a person).
• Data subjects: Interested parties; communication partners; business and contractual partners; users (e.g. website visitors, users of online services); persons depicted. Third parties.
• Purposes of processing: Office and organisational procedures; Information technology infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)); Organisational and administrative procedures. Business processes and business management procedures.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• Google Cloud services: cloud infrastructure services and cloud-based application software; service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: https://cloud.google.com/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum. Further information: https://cloud.google.com/privacy.
• Google Cloud Storage: Cloud storage, cloud infrastructure services and cloud-based application software; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: https://cloud.google.com/; Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum. Further information: https://cloud.google.com/privacy.
• Google Workspace: Cloud-based application software (e.g. text and spreadsheet editing, appointment and contact management), cloud storage and cloud infrastructure services; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: https://workspace.google.com/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum. Further information: https://cloud.google.com/privacy.
• Google Drive: Cloud storage service that allows users to store, synchronise and share files online. The data is stored in encrypted form during transmission and at rest. The content is processed to improve services such as spam filters and virus detection; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://workspace.google.com/intl/de/products/drive/; Privacy Policy: https://policies.google.com/privacy. Data processing agreement: https://cloud.google.com/terms/data-processing-addendum.
• Google Photos: Online service for storing images and videos; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.google.com/photos/about/. Privacy Policy: https://policies.google.com/privacy.
• Google Looker Studio: Creation of interactive reports and dashboards, linking of different data sources, visualisation of data through charts and graphs, real-time data synchronisation, sharing of reports with other users, customisation of report layouts and designs; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: https://cloud.google.com/looker-studio?hl=de; Privacy Policy: https://policies.google.com/privacy. Data processing agreement: https://cloud.google.com/terms/data-processing-addendum.
• Google BigQuery: Stores and analyses extensive amounts of data in real time. Enables the execution of SQL queries for data analysis. Integrates data from various sources. Supports functions for machine learning and data warehouse applications. Offers a scalable architecture and high availability; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: https://cloud.google.com/bigquery; Privacy Policy: https://policies.google.com/privacy. Data processing agreement: https://cloud.google.com/terms/data-processing-addendum.
• HubSpot CRM: Management of customer contacts, tracking of sales activities, automation of marketing campaigns, analysis of sales data, creation and management of email campaigns, integration with other tools and platforms, management of customer support requests, AI-supported content generation, personalised email creation, predictive sales forecasts, automatic workflow descriptions and AI chatbots for customer interaction; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de/pa/crm; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.

We send newsletters, emails and other electronic notifications (hereinafter "newsletter") exclusively with the consent of the recipient or on the basis of a legal basis. If the content of the newsletter is mentioned when registering for the newsletter, this content is decisive for the user's consent. To subscribe to our newsletter, it is normally sufficient to provide your email address. However, in order to be able to offer you a personalised service, we may ask you to provide your name so that we can address you personally in the newsletter or to provide further information if this is necessary for the purpose of the newsletter.

Deletion and restriction of processing: We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a potential defence against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a block list solely for this purpose.

The registration process is logged on the basis of our legitimate interests for the purpose of proving that it has been carried out properly. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.

Contents:

Information about us, our services, promotions and offers.

• Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Event data (Facebook) ("Event data" is information that is sent to the provider Meta via Meta pixels (whether via apps or other channels), for example, and relates to people or their actions. This data includes, for example, details of website visits, interactions with content and functions, app installations and product purchases. Event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as comments written, login information or contact information such as names, email addresses or telephone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted).
• Data subjects: Communication partners.
• Purposes of processing: Direct marketing (e.g. by email or post). Communication.
• Possibility of objection (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options listed above, preferably e-mail.

Further information on processing operations, procedures and services:

• Facebook Messenger Broadcasts: Messenger with end-to-end encryption; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/; Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing. Opt-out option: https://www.facebook.com/adpreferences/ad_settings (login to Facebook is required).
• HubSpot email marketing: Sending emails, creating personalised campaigns, automating workflows, segmenting target groups, integrating with CRM systems, analysing performance through reports and dashboards; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/marketing/email; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.

We process personal data of participants in competitions and contests only in compliance with the relevant data protection regulations, insofar as the processing is contractually required for the provision, execution and handling of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. in the security of the competition or the protection of our interests against misuse through the possible collection of IP addresses when submitting competition entries).

If participants' entries are published as part of the competitions (e.g. as part of a vote or presentation of the competition entries or the winners or reporting on the competition), we would like to point out that the names of the participants may also be published in this context. Participants can object to this at any time.

If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as "online platform"), the terms of use and data protection provisions of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants as part of the competition and that enquiries regarding the competition should be addressed to us.

Participants' data will be deleted as soon as the competition or contest has ended and the data is no longer required to inform the winners or because no further queries about the competition are to be expected. In principle, participants' data will be deleted no later than 6 months after the end of the competition. Winners' data may be retained for longer, e.g. to answer queries about the prizes or to fulfil the prize; in this case, the retention period depends on the type of prize and is up to three years for items or services, e.g. to be able to process warranty claims. Furthermore, participants' data may be stored for longer, e.g. in the form of reporting on the competition in online and offline media.

If data has also been collected for other purposes as part of the competition, its processing and the retention period are based on the data protection information for this use (e.g. in the case of registration for the newsletter as part of a competition).

• Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and visits). usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved); contract data (e.g. subject matter of contract, term, customer category). Payment data (e.g. bank details, invoices, payment history).
• Data subjects: Competition and contest participants; users (e.g. website visitors, users of online services); service recipients and clients; communication partners; third parties; customers; business and contractual partners. Interested parties.
• Purposes of Processing: Conducting competitions and contests; Web Analytics (e.g. access statistics, recognition of returning visitors); Targeting (e.g. profiling based on interests and behaviour, use of cookies); Profiles with user-related information (Creating user profiles); Provision of our online services and usability; Information technology infrastructure (Operation and provision of information systems and technical devices (computers, servers, etc.); Communication; Office and user support; Managing our online services; Data processing.); communication; office and organisational procedures; marketing; artificial intelligence (AI); remarketing; target group formation; provision of contractual services and fulfilment of contractual obligations; direct marketing (e.g. by email or post); conversion measurement (measurement of the effectiveness of marketing measures); A/B tests; business processes and business management procedures. Click tracking.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• HubSpot Analytics: web analytics, reach measurement and analysis of user behaviour in terms of usage and interests regarding functions and content as well as their duration of use based on a pseudonymous user identification number and profiling; service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/marketing/analytics; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot email marketing: Sending emails, creating personalised campaigns, automating workflows, segmenting target groups, integrating with CRM systems, analysing performance through reports and dashboards; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/marketing/email; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot CRM: Management of customer contacts, tracking of sales activities, automation of marketing campaigns, analysis of sales data, creation and management of email campaigns, integration with other tools and platforms, management of customer support requests, AI-supported content generation, personalised email creation, predictive sales forecasts, automatic workflow descriptions and AI chatbots for customer interaction; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de/pa/crm; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot CMS: Content management system (CMS) - a service that facilitates the collaborative creation, editing, organisation and presentation of digital content for publication on websites, apps and other media formats; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/cms; Privacy Policy: https://legal.hubspot.com/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Breeze: AI-based service for automating tasks, analysing customer data, predicting trends, improving the personalisation of marketing strategies and supporting decision-making processes; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/artificial-intelligence; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot Sales Hub: Management of sales processes, automation of sales tasks, tracking of customer interactions, analysis of sales data, integration with email and calendars, creation of reports and forecasts, management of contacts and leads, support in communicating with customers; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/sales; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot tracking code: The tracking code and tracking pixel collect visitor data, including website activity, IP addresses and online identifiers, to monitor website traffic and analyse user behaviour. This data helps to identify visiting companies, assign visits to known contacts and store information about browsers and devices. The insights gained help to optimise the user experience and website performance. The data collected includes the company domain (in the case of self-identification by completing a form or registration), IP address, timestamp of visits, visitor ID, page views, clicks and device information. In addition, interactions such as scrolling behaviour, time spent on pages, navigation paths and referring URLs are recorded to enable a more precise analysis of user behaviour and detailed insights into visitor journeys. This data is processed based on cookie consent and account settings to improve digital services, generate reports on website traffic and interactions, and refine content optimisation and user engagement strategies. By analysing user behaviour, companies can adapt content in a targeted manner, improve conversion rates and optimise marketing measures. The data is also used to identify recurring visits, segment target groups and personalise user experiences based on past interactions. Furthermore, the tracking mechanisms enable companies to track leads and evaluate the effectiveness of marketing campaigns by analysing click rates, form submissions and interactions with call-to-action elements. This data helps to optimise strategies, better target audiences and maximise interaction with digital content; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://knowledge.hubspot.com/account/how-does-hubspot-track-visitors; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Marketing Hub: Email marketing, lead generation, marketing automation, analysis of campaign performance, management of social media interactions, creation and optimisation of landing pages and contact management; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Content Hub: Creation, management and optimisation of content, support with SEO optimisation, planning and publication of articles on various channels, analysis of content performance; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/content; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot chatbot software: Automation of customer interactions, answering frequently asked questions, scheduling, forwarding to human employees, integration with CRM systems for data storage and management, customisation of conversations based on user behaviour and preferences; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de/products/crm/chatbot-builder; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• Hubspot Forms: Creation and management of forms, collection and storage of user data, integration with websites and CRM systems, automation of follow-up emails, analysis of form performance, segmentation of data for targeted marketing campaigns; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/marketing/forms; Privacy Policy: https://legal.hubspot.com/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Social Media Publishing and Contact Management: Social media publishing, reporting (e.g. traffic sources, access figures, web analytics), contact management (e.g. contact forms, direct communication and user segmentation), landing pages; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Operations Hub: Data integration, business process automation, customer data synchronisation, data quality management, creation of custom workflows, real-time data updates and reporting, management of user roles and permissions, creation of reports and dashboards, integration of various applications and systems, support for the analysis and optimisation of operations; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/data; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot Service Hub: Management of customer enquiries, tracking of support tickets, provision of a knowledge base, collection of customer feedback, automation of customer communication, generation of reports and analyses, monitoring of service level agreements; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/service; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot WordPress: Collection of visitor data, analysis of user behaviour, management of contacts, creation and management of forms, integration with email marketing tools, tracking of website visitor interactions; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://wordpress.org/plugins/leadin/; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.

We conduct surveys and interviews in order to collect information for the communicated purpose of the survey or interview. The surveys and questionnaires (hereinafter "surveys") we conduct are analysed anonymously. Personal data is only processed to the extent that this is necessary for the provision and technical implementation of the surveys (e.g. processing of the IP address to display the survey in the user's browser or to enable the survey to be resumed with the help of a cookie).

• Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); Contact data (e.g. postal and email addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and visits). usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved); contract data (e.g. subject matter of contract, term, customer category). Payment data (e.g. bank details, invoices, payment history).
• Data subjects: Participants; users (e.g. website visitors, users of online services); service recipients and clients; communication partners; third parties; customers; business and contractual partners. Interested parties.
• Purposes of Processing: Feedback (e.g. collecting feedback via online form); Surveys and questionnaires (e.g. surveys with input options, multiple choice questions); Web Analytics (e.g. access statistics, recognition of returning visitors); Tracking (e.g. profiling based on interests and behaviour). interest/behavioural profiling, use of cookies); Profiles with user-related information (Creating user profiles); Communication; Office and organisational procedures; Marketing; Artificial intelligence (AI); Provision of our online services and usability; Information technology infrastructure (Operation and provision of information systems and technical devices (computers, servers, etc.)); Provision of contractual services (e.g. name, address, e-mail address, telephone number, email address, etc.); Provision of services related to the use of our online services (e.g. profiling).); provision of contractual services and fulfilment of contractual obligations; conversion measurement (measurement of the effectiveness of marketing measures); business processes and business management procedures; remarketing; target group formation; direct marketing (e.g. by email or post). A/B tests.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• Google form: Creation and evaluation of online forms, surveys, feedback forms, etc; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.google.de/intl/de/forms; Privacy Policy: https://policies.google.com/privacy. Data processing agreement: https://cloud.google.com/terms/data-processing-addendum.
• HubSpot Analytics: Web analytics, reach measurement and analysis of user behaviour in terms of usage and interests regarding functions and content as well as their duration of use on the basis of a pseudonymous user identification number and profiling; Service provider:HubSpot Ireland Limited, Ground Floor, Dublin, Ireland: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/marketing/analytics; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Breeze: AI-based service for automating tasks, analysing customer data, predicting trends, improving the personalisation of marketing strategies and supporting decision-making processes; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/artificial-intelligence; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot CMS: Content management system (CMS) - a service that facilitates the collaborative creation, editing, organisation and presentation of digital content for publication on websites, apps and other media formats; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/cms; Privacy Policy: https://legal.hubspot.com/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot CRM: Management of customer contacts, tracking of sales activities, automation of marketing campaigns, analysis of sales data, creation and management of email campaigns, integration with other tools and platforms, management of customer support requests, AI-supported content generation, personalised email creation, predictive sales forecasts, automatic workflow descriptions and AI chatbots for customer interaction; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de/pa/crm; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot chatbot software: Automation of customer interactions, answering frequently asked questions, scheduling, forwarding to human employees, integration with CRM systems for data storage and management, customisation of conversations based on user behaviour and preferences; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de/products/crm/chatbot-builder; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Content Hub: Creation, management and optimisation of content, support with SEO optimisation, planning and publication of articles on various channels, analysis of content performance; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/content; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot Email Marketing: Sending of emails, creation of personalised campaigns, automation of workflows, segmentation of target groups, integration with CRM systems, analysis of performance through reports and dashboards; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/marketing/email; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Marketing Hub: Email marketing, lead generation, marketing automation, analysis of campaign performance, management of social media interactions, creation and optimisation of landing pages and contact management; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Operations Hub: Data integration, business process automation, customer data synchronisation, data quality management, creation of custom workflows, real-time data updates and reporting, management of user roles and permissions, creation of reports and dashboards, integration of various applications and systems, support for the analysis and optimisation of operations; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/data; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot Sales Hub: Management of sales processes, automation of sales tasks, tracking of customer interactions, analysis of sales data, integration with email and calendars, creation of reports and forecasts, management of contacts and leads, support in communicating with customers; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/sales; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot Social Media Publishing and Contact Management: Social media publishing, reporting (e.g. traffic sources, access figures, web analytics), contact management (e.g. contact forms, direct communication and user segmentation), landing pages; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Service Hub: Management of customer enquiries, tracking of support tickets, provision of a knowledge base, collection of customer feedback, automation of customer communication, generation of reports and analyses, monitoring of service level agreements; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/service; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• HubSpot tracking code: The tracking code and tracking pixel collect visitor data, including website activity, IP addresses and online identifiers, to monitor website traffic and analyse user behaviour. This data helps to identify visiting companies, assign visits to known contacts and store information about browsers and devices. The insights gained help to optimise the user experience and website performance. The data collected includes the company domain (in the case of self-identification by completing a form or registration), IP address, timestamp of visits, visitor ID, page views, clicks and device information. In addition, interactions such as scrolling behaviour, time spent on pages, navigation paths and referring URLs are recorded to enable a more precise analysis of user behaviour and detailed insights into visitor journeys. This data is processed based on cookie consent and account settings to improve digital services, generate reports on website traffic and interactions, and refine content optimisation and user engagement strategies. By analysing user behaviour, companies can adapt content in a targeted manner, improve conversion rates and optimise marketing measures. The data is also used to identify recurring visits, segment target groups and personalise user experiences based on past interactions. Furthermore, the tracking mechanisms enable companies to track leads and evaluate the effectiveness of marketing campaigns by analysing click rates, form submissions and interactions with call-to-action elements. This data helps to optimise strategies, better target audiences and maximise interaction with digital content; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://knowledge.hubspot.com/account/how-does-hubspot-track-visitors; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.

• Hubspot Forms: Creation and management of forms, collection and storage of user data, integration with websites and CRM systems, automation of follow-up emails, analysis of form performance, segmentation of data for targeted marketing campaigns; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/marketing/forms; Privacy Policy: https://legal.hubspot.com/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa

Web analysis (also referred to as "reach measurement") is used to evaluate the flow of visitors to our online offering and may include behaviour, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognise at what time our online offering or its functions or content are most frequently used or invite visitors to reuse them. We are also able to understand which areas require optimisation.

In addition to web analysis, we may also use test procedures, for example to test and optimise different versions of our online offering or its components.

Unless otherwise stated below, profiles, i.e. data summarised for a usage process, may be created for these purposes and information may be stored in a browser or end device and then read out. The information collected includes, in particular, websites visited and the elements used there as well as technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data from us or from the providers of the services we use, location data may also be processed.

In addition, the IP addresses of users are stored. However, we use an IP masking procedure (i.e. pseudonymisation by shortening the IP address) to protect users. In general, no clear user data (such as email addresses or names) is stored in the context of web analysis, A/B testing and optimisation, but pseudonyms. This means that neither we nor the providers of the software used know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective process.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

• Processed data types: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of Processing: Remarketing; Targeting; Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles); Provision of our online services and usability; Conversion tracking (Measurement of the effectiveness of marketing activities); Marketing. Tracking (e.g. interest/behavioural profiling, use of cookies).
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
• Security measures: IP masking (pseudonymisation of the IP address).

Further information on processing operations, procedures and services:

• Google Analytics: We use Google Analytics to measure and analyse the use of our online offering on the basis of a pseudonymous user identification number. This identification number does not contain any unique data, such as names or email addresses. It is used to assign analysis information to an end device in order to recognise which content users have called up within one or more usage processes, which search terms they have used, which they have called up again or which they have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offering and technical aspects of their end devices and browsers.
  Pseudonymised user profiles are created with information from the use of various devices, whereby cookies may be used. Google Analytics does not log or store individual IP addresses for EU users. However, Analytics provides rough geographic location data by deriving the following metadata from IP addresses: City (and the city's inferred latitude and longitude), Continent, Country, Region, Subcontinent (and ID-based counterparts). For EU traffic, the IP address data is used exclusively for this derivation of geolocalisation data before it is immediately deleted. It is not logged, is not accessible and is not used for other purposes. When Google Analytics collects measurement data, all IP queries are performed on EU-based servers before the traffic is forwarded to Analytics servers for processing; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Security measures: IP masking (pseudonymisation of the IP address); Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Opt-Out: Opt-out plug-in: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of adverts: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data).
• Information on consent recipients and cookie-less analysis: Information on consent recipients: The consent given by users in the context of a consent dialogue (also known as "cookie opt-in/consent", 'cookie banner', etc.) fulfils several purposes. On the one hand, it serves to fulfil our obligation to obtain consent to the storage and reading of information on and from the user's end device (in accordance with ePrivacy guidelines). Secondly, it covers the processing of users' personal data in accordance with data protection regulations. In addition, this consent also applies to Google, as the company is obliged under the Digital Markets Act to obtain consent for personalised services. We therefore share the status of the consents given by users with Google. Our consent management software informs Google whether consent has been granted or not. The aim is to ensure that the consents given or not given by users are taken into account when using Google Analytics and when integrating functions and external services. In this way, user consents and their revocation in the context of Google Analytics and other Google services in our online offering can be adapted dynamically and depending on the user selection.
  Cookie-less analysis: We use the extended implementation of the consent mode of Google Analytics. This means that if users do not give their consent to the storage and reading of information on their end devices - especially with regard to cookies - no cookies or comparable information will be stored on the users' devices. Likewise, no user profiles are created.
  In this case, the Google code generates a random identification number on the user's device and transmits it to Google (so-called "ping"). The identification number is not stored in the user's browser, apps or other devices. This identification number is unique for each website visit, so that the behaviour or interests of users are not recorded across devices or pages. Only a minimum of information on user activity is sent. This includes information on consent status and information for conversion measurement, i.e. whether a user was directed to our online offering by a Google advert.
  In addition, if available, the following information may be transmitted: a) Function-related information such as headers (technical details transmitted by the browser), b) Timestamp (date and time of access), c) User agent (information about the browser and device used, only on the web), d) Referrer URL (the URL of the page from which the user came), e) Summarised/pseudonymous information: This includes an indication of whether the current or a previous page in the user's navigation history contains ad click information in the URL (e.g. GCLID/DCLID, special tracking codes from Google), a random number generated on each page load, and information about the consent management platform used by the website owner (e.g. developer ID); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://support.google.com/analytics/answer/9976101?hl=de. Privacy policy: https://policies.google.com/privacy.
• Google Analytics (server-side use): We use Google Analytics to measure and analyse the use of our online services by users. Although user data is processed, it is not transmitted directly from the user's device to Google. In particular, the user's IP address is not transmitted to Google. Instead, the data is first transmitted to our server, where the user data records are assigned to our internal user identification number. Subsequent transmission from our server to Google only takes place in this pseudonymised form. The identification number does not contain any unique data, such as names or e-mail addresses. It is used to assign analysis information to an end device in order to recognise which content users have called up within one or more usage processes, which search terms they have used, which they have called up again or which they have interacted with our online offering. The time of use and its duration are also stored, as well as the sources of the users who refer to our online offering and technical aspects of their end devices and browsers. Pseudonymised user profiles are created with information from the use of various devices, whereby cookies may be used. Analytics provides high-level geographic location data by collecting the following metadata from IP searches: "City" (and the derived latitude and longitude of the city), "Continent", "Country", "Region", "Subcontinent" (and the ID-based equivalents); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/. Further information: https://business.safety.google/adsservices/ (Types of processing and data processed).
• Google Signals (Google Analytics function): Google signals are session data from websites and apps that Google associates with users who have signed in to their Google accounts and activated ad personalisation. This association of data with these logged-in users is used to enable cross-device reporting, cross-device remarketing and cross-device conversion measurement. This includes: Cross-platform reporting - linking data about devices and activity from different sessions using your User ID or Google Signals data, enabling an understanding of user behaviour at each step of the conversion process, from first contact to conversion and beyond; Remarketing with Google Analytics - creating remarketing audiences from Google Analytics data and sharing these audiences with linked advertising accounts; Demographics and interests - Google Analytics collects additional information about demographics and interests from users who are logged into their Google accounts and have ad personalisation enabled; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://support.google.com/analytics/answer/7532985?hl=de; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms. Further information: https://business.safety.google/adsservices/ (Types of processing and data processed).
• Target group formation with Google Analytics: We use Google Analytics to target adverts that are placed via Google's advertising services and those of its partners to those users who have already shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products that are determined based on the websites they visit). We transmit this data to Google as part of so-called "remarketing" or "Google Analytics audiences". The aim of using remarketing audiences is to ensure that our adverts match the potential interests of users as closely as possible; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Legal basis: https://business.safety.google/adsprocessorterms/; Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms/; Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions for Google advertising products and standard contractual clauses for third country transfers of data: https://business.safety.google/adsprocessorterms.
• No collection of detailed location and device data (Google Analytics function): No detailed location and device data is collected (further information: https://support.google.com/analytics/answer/12017362).
• Google Tag Manager: We use Google Tag Manager, a software from Google that enables us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website that are used to record and analyse visitor activity. This technology helps us to improve our website and the content offered on it. Google Tag Manager itself does not create any user profiles, does not store any cookies with user profiles and does not carry out any independent analyses. Its function is limited to simplifying the integration and management of tools and services that we use on our website and making them more efficient. Nevertheless, when using the Google Tag Manager, the IP address of the user is transmitted to Google, which is necessary for technical reasons in order to implement the services we use. Cookies may also be set in the process. However, this data processing only takes place if services are integrated via the Tag Manager. For more detailed information on these services and their data processing, please refer to the further sections of this privacy policy; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy. Data processing agreement:
  https://business.safety.google/adsprocessorterms.
• Google Tag Manager (server-side use): Google Tag Manager is an application with which we can manage so-called website tags via an interface and thus integrate other services into our online offering (see also the further information in this privacy policy). The Tag Manager itself (which implements the tags) does not store any user profiles or cookies. The other services are integrated on the server side. This means that user data is not transmitted directly from their end device to the respective service or Google. In particular, the user's IP address is not transmitted to the other service. Instead, the data is first transmitted to our server, where the user's data records are assigned to our internal user identification number. The subsequent transmission of the data from our server to the servers of the respective service providers only takes place in this pseudonymised form. The user identification number does not contain any unique data, such as names or email addresses; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://business.safety.google/adsprocessorterms/. Further information: https://business.safety.google/adsservices/ (Types of processing and data processed).
• HubSpot tracking code: The tracking code and tracking pixel collect visitor data, including website activity, IP addresses and online identifiers, to monitor website traffic and analyse user behaviour. This data helps to identify visiting companies, assign visits to known contacts and store information about browsers and devices. The insights gained help to optimise the user experience and website performance. The data collected includes the company domain (in the case of self-identification by completing a form or registration), IP address, timestamp of visits, visitor ID, page views, clicks and device information. In addition, interactions such as scrolling behaviour, time spent on pages, navigation paths and referring URLs are recorded to enable a more precise analysis of user behaviour and detailed insights into visitor journeys. This data is processed based on cookie consent and account settings to improve digital services, generate reports on website traffic and interactions, and refine content optimisation and user engagement strategies. By analysing user behaviour, companies can adapt content in a targeted manner, improve conversion rates and optimise marketing measures. The data is also used to identify recurring visits, segment target groups and personalise user experiences based on past interactions. Furthermore, the tracking mechanisms enable companies to track leads and evaluate the effectiveness of marketing campaigns by analysing click rates, form submissions and interactions with call-to-action elements. This data helps to optimise strategies, better target audiences and maximise interaction with digital content; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://knowledge.hubspot.com/account/how-does-hubspot-track-visitors; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Analytics: Web analytics, reach measurement and analysis of user behaviour in terms of usage and interests regarding functions and content as well as their duration of use on the basis of a pseudonymous user identification number and profiling; service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/marketing/analytics; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• HubSpot Sales Hub: Management of sales processes, automation of sales tasks, tracking of customer interactions, analysis of sales data, integration with email and calendars, creation of reports and forecasts, management of contacts and leads, support in communicating with customers; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.com/products/sales; Privacy Policy: https://legal.hubspot.com/privacy-policy. Further information: https://legal.hubspot.com/dpa.
• Google Analytics without cookies: We use Google Analytics without cookies. This means that no profiling files are stored on users' end devices. The information required for measurement and analysis is only stored and processed on the Google server. Pseudonymised user profiles are created; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com/intl/de/about/analytics/; Privacy Policy: https://policies.google.com/privacy; Data processing agreement: https://business.safety.google/adsprocessorterms; Opt-Out: Opt-out plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of adverts: https://myadcenter.google.com/personalizationoff. Further information: https://business.safety.google/adsservices/ (types of processing and processed data).

We process personal data for the purpose of online marketing, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on the potential interests of users and the measurement of its effectiveness.

For these purposes, so-called user profiles are created and stored in a file (the so-called "cookie") or similar procedures are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information, such as the browser used, the computer system used and information on usage times and functions used. If users have consented to the collection of their location data, this can also be processed.

The IP addresses of users are also stored. However, we use available IP masking procedures (i.e. pseudonymisation by shortening the IP address) for user protection. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that neither we nor the providers of the online marketing processes know the actual identity of the users, but only the information stored in their profiles.

The statements in the profiles are generally stored in cookies or by means of similar procedures. These cookies can generally also be read later on other websites that use the same online marketing process and analysed for the purpose of displaying content and supplemented with further data and stored on the server of the online marketing process provider.

In exceptional cases, it is possible to assign clear data to the profiles, primarily if the users are, for example, members of a social network whose online marketing process we use and the network links the user profiles with the aforementioned data. Please note that users can make additional agreements with the providers, for example by giving their consent during registration.

In principle, we only receive access to summarised information about the success of our advertisements. However, as part of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement is used solely to analyse the success of our marketing measures.

Unless otherwise stated, we ask you to assume that the cookies used are stored for a period of two years.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

Information on cancellation and objection:

We refer to the data protection notices of the respective providers and the objection options specified for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, you have the option of switching off cookies in your browser settings. However, this may restrict the functions of our online offering. We therefore recommend the following additional opt-out options, which are summarised for the respective areas:

1. a) Europe: https://www.youronlinechoices.eu.
2. b) Canada: https://youradchoices.ca/.
3. c) USA: https://optout.aboutads.info/.
4. d) Cross-territory: https://optout.aboutads.info.

• Processed data types: Content data (e.g. text or image messages and posts and the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved). Event data (Facebook) ("Event data" is information that is sent to the provider Meta via Meta pixels (whether via apps or other channels), for example, and relates to people or their actions. This data includes, for example, details of website visits, interactions with content and functions, app installations and product purchases. Event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as comments written, login information or contact information such as names, email addresses or telephone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of Processing: Web Analytics (e.g. access statistics, recognition of returning visitors); Targeting (e.g. profiling based on interests and behaviour, use of cookies); Conversion tracking (Measurement of the effectiveness of marketing activities); Custom Audiences; Marketing; Profiles with user-related information (Creating user profiles); Provision of our online services and usability. Remarketing.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).
• Security measures: IP masking (pseudonymisation of the IP address).

Further information on processing operations, procedures and services:

• Meta pixel and target group formation (custom audiences): With the help of the meta pixel (or comparable functions, for the transmission of event data or contact information via interfaces in apps), it is possible for the Meta company, on the one hand, to determine the visitors to our online offering as a target group for the display of adverts (so-called "meta ads"). Accordingly, we use the meta pixel to display the meta ads placed by us only to those users on Meta platforms and within the services of Meta's cooperating partners (so-called "audience network" https://www.facebook.com/audiencenetwork/ ) who have also shown an interest in our online offering or who have certain characteristics (e.g. interest in certain topics or products that can be seen from the websites visited) that we transmit to Meta (so-called "custom audiences"). With the help of the meta pixel, we also want to ensure that our meta ads correspond to the potential interest of users and are not annoying. With the help of the meta pixel, we can also track the effectiveness of the meta ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a meta ad (so-called "conversion measurement"); service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/; Data Processing Agreement: https://www.facebook.com/legal/terms/dataprocessing; Further information: Event user data, i.e. behavioural and interest data, is processed for the purposes of targeted advertising and targeting on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.
• Facebook Ads: Placement of ads within the Facebook platform and evaluation of the ad results; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/; Opt-Out: We refer to the data protection and advertising settings in the user's profile on the Facebook platforms as well as to Facebook's consent procedures and contact options for exercising information and other data subject rights, as described in Facebook's privacy policy; Further information: Event user data, i.e. behavioural and interest data, is processed for the purposes of targeted advertising and targeting on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). The joint controllership is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
• Google Ad Manager: We use the "Google Ad Manager" service to place adverts in the Google advertising network (e.g. in search results, in videos, on websites, etc.). Google Ad Manager is characterised by the fact that ads are displayed in real time based on the presumed interests of users. This allows us to display adverts for our online offering to users who may have a potential interest in our offering or have previously shown an interest in it, and to measure the success of the adverts; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Further information: Types of processing and data processed: https://business.safety.google/adsservices/; Data processing conditions for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms. If Google acts as a processor, data processing terms for Google advertising products and standard contractual clauses for third country transfers of data: https://business.
• Google Ads and conversion measurement: Online marketing process for the purpose of placing content and adverts within the service provider's advertising network (e.g. in search results, in videos, on websites, etc.) so that they are displayed to users who are presumed to be interested in the adverts. In addition, we measure the conversion of the adverts, i.e. whether users have taken them as an opportunity to interact with the adverts and use the advertised offers (so-called conversions). However, we only receive anonymous information and no personal information about individual users; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms. Google
• Ads - Extended conversion measurement: Extended conversions are used to measure and optimise advertising success. This is an extension of the existing conversion tracking (measurement of user actions such as purchases or enquiries), in which certain first-party data provided by users (data collected directly by the website operator, e.g. email address or telephone number) is technically processed in order to assign conversions more reliably to an advertisement. Processing takes place exclusively in hashed form using the cryptographic one-way hash algorithm SHA-256 (mathematical process for the irreversible conversion of data). Personal data is encrypted before transmission so that it is not available in plain text and cannot be recalculated. The hashed data is transmitted to Google either at the time of a conversion on the website or - in the case of so-called lead conversions (transactions outside the website, e.g. by telephone or email) - with a time delay. The transmission takes place either on the client side via a tag (tracking code, e.g. via the Google Tag Manager) or on the server side via an API (programming interface for system-side data transmission). In the case of server-side transmission, the data is transmitted via an HTTPS connection (encrypted internet connection). The purpose of processing is to correctly record and allocate conversions even if conventional tracking methods such as cookies (small text files or functions for recognising users) or device identifiers are limited or unavailable. The hashed data transmitted can be matched with existing Google accounts if users are logged in at the time of conversion. The processing serves exclusively to measure conversions, evaluate the success of advertising campaigns and optimise automated bidding strategies (automatic adjustment of ad bids based on measured conversions) on the basis of first-party data; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms. Google
• Ads Remarketing: Google Remarketing, also known as retargeting, is a technology that allows users who use an online service to be added to a pseudonymous remarketing list so that users can be shown ads on other online offers based on their visit to the online service; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
• Extended conversions for Google Ads: When users click on our Google ads and subsequently use the advertised service (so-called "conversion"), the data entered by the user, such as the e-mail address, name, home address or telephone number, can be transmitted to Google. The hash values are then compared with users' existing Google accounts in order to better analyse and improve user interaction with the ads (e.g. clicks or views) and thus their performance. Website: https://support.google.com/google-ads/answer/9888656. Google
• Adsense with personalised ads: We integrate the Google Adsense service, which makes it possible to place personalised ads within our online offering. Google Adsense analyses user behaviour and uses this data to display targeted advertising that is tailored to the interests of our visitors. We receive financial compensation for each ad placement or other use of these ads; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms. Google
• Adsense with non-personalised ads: We use the Google Adsense service to place non-personalised ads in our online offering. These ads are not based on individual user behaviour, but are selected based on general characteristics such as the content of the page or your approximate geographical location. We receive remuneration for displaying or otherwise using these adverts; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Further information: Types of processing and data processed: https://business.safety.google/adsservices/. Data processing conditions for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
• Instagram Ads: Placement of adverts within the Instagram platform and evaluation of the ad results; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.instagram.com; Privacy Policy: https://privacycenter.instagram.com/policy/; Opt-Out: We refer to the data protection and advertising settings in the user's profile on the Instagram platform and as part of Instagram's consent procedure and Instagram's contact options for exercising information and other data subject rights in Instagram's privacy policy; Further information: Event user data, i.e. behavioural and interest data, is processed for the purposes of targeted advertising and targeting on the basis of the joint controllership agreement ("Controller Addendum", https://www.facebook.com/legal/controller_addendum). Joint controllership is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which in particular concerns the transfer of the data to the parent company Meta Platforms, Inc. in the USA.
• LinkedIn Insight Tag: Code that is loaded when a user visits our online offering and tracks the user's behaviour and conversions and stores them in a profile (possible uses: measuring campaign performance, optimising ad delivery, building custom and lookalike audiences); service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Cookie Policy: https://www.linkedin.com/legal/cookie_policy; Data Processing Agreement: https://www.linkedin.com/legal/l/dpa. Opt-out: https:
• //www.linkedin.com/psettings/guest-controls/retargeting-opt-out.HubSpot Marketing Hub: Email marketing, lead generation, marketing automation, campaign performance analysis, social media interaction management, landing page creation and optimisation, and contact management; Service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• Facebook Conversions API: We use the "Conversions API" from Facebook. The Conversions API is an interface that sends event data from our servers directly to Facebook. The functionality and processing of data as part of the Conversions API corresponds to the functionality and processing as part of the use of the Facebook pixel, which is why we refer in this respect to the data protection information on the Facebook pixel and target group formation.
• LinkedIn ads: Placement of ads within the LinkedIn platform and evaluation of the ad results; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://business.linkedin.com/de-de/marketing-solutions/ads; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data processing agreement: https://www.linkedin.com/legal/l/dpa; Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Further information : https://legal.linkedin.com/dpa.
• TikTok Pixel: Code that is loaded when a user visits our website and tracks the user's behaviour and conversions and stores them in a profile (possible purposes: measurement of campaign performance, optimisation of ad delivery, creation of user-defined and similar target groups). - We and TikTok are jointly responsible for the collection and transmission of event data and for the measurement and creation of insights reports (statistics) for profile owners. This event data includes information about the types of content users view or interact with, or the actions they take, as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data) and information from the user's profile, such as country or location. Data protection information on the processing of user data by TikTok can be found in TikTok's data protection information: https://www.tiktok.com/legal/page/eea/privacy-policy/de. We have concluded a special agreement with TikTok on joint responsibility, which regulates in particular which security measures TikTok must observe and in which TikTok has agreed to fulfil the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to TikTok). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with TikTok. The agreement on joint responsibility can be found in the "Jurisdiction Specific Terms" of TikTok: https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms.; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Website: https://ads.tiktok.com/help/article/tiktok-pixel. Privacy policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de. TikTok
• Events API: We use the "TikTok Events API" on our website, a server-side interface through which event data (e.g. interactions on the website) is transmitted directly from our server to TikTok. This solution is used to measure campaign performance more accurately, optimise ad delivery and build custom audiences within the TikTok platform and its partner network. The data is processed and structured on our server and then sent to TikTok via a secure connection. TikTok assigns the transmitted data to the corresponding advertising accounts and uses it to evaluate and optimise advertisements. In contrast to browser-based technologies such as cookies, data transmission within the framework of the TikTok Events API takes place exclusively on the server side. The event data is only transmitted to our server after you have given your express consent. So-called event data is processed, which includes in particular user behaviour (e.g. content viewed, actions taken), technical information (e.g. IP address, operating system, browser type, language settings) and demographic information (e.g. country or location). A programme script can be temporarily stored in the client (browser), but it does not perform any function of its own and has no personal reference. Unlike cookies, it is not used for recognition or behaviour analysis. The script is usually only stored temporarily in the browser cache and is automatically deleted after the storage period defined by the server has expired, usually after a few days. We and TikTok are jointly responsible for the collection and transmission of this data and for the creation of statistical reports. The corresponding agreement on joint responsibility can be viewed in TikTok's "Jurisdiction Specific Terms": https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms. In particular, TikTok undertakes to comply with appropriate security measures and to protect the rights of data subjects. Users can assert their rights, such as requests for information or deletion, directly against TikTok. The rights of users remain unaffected by this agreement; service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Website: https://www.tiktok.com. Privacy Policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de. Tiktok
• adverts: Creation and management of advertising campaigns, targeting through demographic data (e.g. age, gender), interests and behaviours, real-time analysis of campaign results, optimisation of ad performance based on user interactions, budget management for campaigns, provision of reports to measure performance. - We and TikTok are jointly responsible for the collection and transmission of event data and the measurement and creation of insights reports (statistics) for profile owners. This event data includes information about the types of content users view or interact with, or the actions they take, as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data) and information from the user's profile, such as country or location. Data protection information on the processing of user data by TikTok can be found in TikTok's data protection information: https://www.tiktok.com/legal/page/eea/privacy-policy/de. We have concluded a special agreement with TikTok on joint responsibility, which regulates in particular which security measures TikTok must observe and in which TikTok has agreed to fulfil the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to TikTok). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with TikTok. The agreement on joint responsibility can be found in the "Jurisdiction Specific Terms" of TikTok: https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms.
  Furthermore, TikTok acts as our processor for contact matching, for the functionality of developer tools, for the use of the Custom Audiences product, i.e. for the creation of target groups and the collection of data from interested parties in the context of advertisements (so-called "lead generation"). In all other respects, TikTok acts as an independent third party. The contract for order processing can be found in the "Jurisdiction Specific Terms" of TikTok: https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Website: https://ads.tiktok.com/; Privacy Policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de. Data processing agreement: https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms.

We participate in review and rating procedures in order to evaluate, optimise and advertise our services. If users rate us or otherwise provide feedback via the participating review platforms or procedures, the general terms and conditions or terms of use and the providers' data protection notices also apply. As a rule, the evaluation also requires registration with the respective providers.

In order to ensure that the reviewers have actually used our services, we transmit the necessary data relating to the customer and the service used to the respective review platform (including name, email address and order number or item number) with the customer's consent. This data is used solely to verify the authenticity of the user.

• Processed data types: Contract data (e.g. subject matter of the contract, duration, customer category); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Data subjects: Service recipients and clients. Users (e.g. website visitors, users of online services).
• Purposes of processing: Feedback (e.g. collecting feedback via online form). Marketing.

Further information on processing operations, procedures and services:

• Google customer reviews: Service for obtaining and/or presenting customer satisfaction and customer opinions; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.google.com/; Privacy Policy: https://policies.google.com/privacy; Further information: As part of the collection of customer reviews, an identification number and time for the business transaction to be evaluated, in the case of review requests sent directly to customers, the customer's e-mail address and their country of residence as well as the review details themselves are processed; Further information on the types of processing and the data processed: https://business.safety.google/adsservices/. Data processing conditions for Google advertising products: Information on the services Data processing terms between controllers and standard contractual clauses for third country transfers of data: https://business.safety.google/adscontrollerterms.
• ProvenExpert: Review platform; Service provider: Expert Systems AG, Quedlinburger Strasse 1, 10589 Berlin, Germany; Website: https://www.provenexpert.com/de-de/. Privacy policy: https://www.provenexpert.com/de-de/datenschutzbestimmungen/.

• wer kennt den BESTEN: Rating platform; Service provider: 11880 Solutions AG and 11880 Internet Services AG:, each Hohenzollernstr. 24, 45128 Essen, Germany; Website: https://www.werkenntdenbesten.de/. Privacy Policy: https://unternehmen.11880.com/datenschutz.

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users because, for example, it could make it more difficult to enforce user rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, user profiles can be created based on user behaviour and the resulting interests of users. The latter may in turn be used, for example, to place adverts within and outside the networks that presumably correspond to the interests of the users. Cookies are therefore generally stored on users' computers, in which the user behaviour and interests of the users are stored. In addition, data can also be stored in the user profiles independently of the devices used by the users (especially if they are members of the respective platforms and are logged in there).

For a detailed description of the respective forms of processing and the opt-out options, please refer to the data protection declarations and information provided by the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we would also like to point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can take appropriate measures and provide information directly. Should you nevertheless require assistance, you can contact us.

• Processed data types: Contact data (e.g. postal and e-mail addresses or telephone numbers); Content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation); Usage data (e.g. page views and visits). usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved). Inventory data (e.g. full name, residential address, contact information, customer number, etc.).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of Processing: Communication; Feedback (e.g. collecting feedback via online form); Public relations; Marketing. Provision of our online services and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• Instagram: Social network, allows you to share photos and videos, comment on and favourite posts, send messages, subscribe to profiles and pages; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.instagram.com. Privacy policy: https://privacycenter.instagram.com/policy/.
• Facebook pages: Profiles within the social network Facebook - The controller, together with Meta Platforms Ireland Limited, is responsible for the collection and transmission of data from visitors to our Facebook page ("fan page"). This includes, in particular, information about user behaviour (e.g. content viewed or interacted with, actions performed) and device information (e.g. IP address, operating system, browser type, language settings, cookie data). You can find more information on this in the Facebook data policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical analyses via the "Page Insights" service, which provide information about how people interact with our site and its content. The basis for this is an agreement with Facebook ("Information on Page Insights": https://www.facebook.com/legal/terms/page_controller_addendum), in which, among other things, security measures and the exercise of data subject rights are regulated. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore send requests for information or deletion directly to Facebook. The rights of users (in particular information, deletion, objection, complaint to a supervisory authority) remain unaffected by this. The joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including possible transmission to Meta Platforms Inc. in the USA; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com. Privacy policy: https://www.facebook.com/privacy/policy/.
• Facebook groups: We use the "Groups" function of the Facebook platform to create interest groups within which Facebook users can get in touch with each other or with us and exchange information. In doing so, we process personal data of the users of our groups to the extent necessary for the purpose of group use and moderation. Our guidelines within the groups may contain further specifications and information on the use of the respective group. This data includes information on first and last names, as well as published or privately communicated content, as well as values on the status of group membership or group-related activities, such as joining or leaving, as well as the time details for the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content that users view or interact with, or the actions they take (see under "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, known as "Insights", to group operators to provide them with insights into how people interact with their groups and with the content associated with them; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com. Privacy Policy: https://www.facebook.com/privacy/policy/.
• Facebook events: Event profiles within the Facebook social network - We use the "Events" function of the Facebook platform to draw attention to events and dates and to get in touch with users (participants and interested parties) and to exchange information. In doing so, we process personal data of the users of our event pages, insofar as this is necessary for the purpose of the event page and its moderation. This data includes details of first and last names, as well as published or privately communicated content, as well as values on the status of participation and the time details for the aforementioned data. We also refer to the processing of user data by Facebook itself. This data includes information about the types of content users view or interact with, or the actions they take (see under "Things you and others do and provide" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/), as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data; see under "Device information" in the Facebook Data Policy: https://www.facebook.com/privacy/policy/). As explained in the Facebook Data Policy under "How do we use this information?", Facebook also collects and uses information to provide analytics services, known as "Insights", to event providers so that they can gain insights into how people interact with their event pages and the content associated with them; service providers: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com. Privacy Policy: https://www.facebook.com/privacy/policy/.
• LinkedIn: Social network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not the further processing) of data from visitors that is used to create the "page insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with and the actions they take. Details are also collected about the devices used, such as IP addresses, operating system, browser type, language settings and cookie data, as well as information from the user profiles, such as job function, country, industry, hierarchy level, company size and employment status. Data protection information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy.
  We have concluded a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which regulates in particular which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfil the rights of the data subjects (i.e. users can, for example, send requests for information or deletion directly to LinkedIn). The rights of users (in particular the right to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection and transfer of data to LinkedIn Ireland Unlimited Company, a company based in the EU. The further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular with regard to the transfer of data to the parent company LinkedIn Corporation in the USA; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy. Option to object (opt-out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
• TikTok: Social network that allows users to share photos and videos, comment on and favourite posts, send messages and subscribe to accounts; service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Website: https://www.tiktok.com; Privacy Policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de. Data processing agreement: Provided by the service provider.
• TikTok Business: Social network that allows you to share photos and videos, comment on and favourite posts, send messages, subscribe to accounts - We and TikTok are jointly responsible for the collection and transmission of event data and the measurement and creation of insights reports (statistics) for profile owners. This event data includes information about the types of content users view or interact with, or the actions they take, as well as information about the devices used by users (e.g. IP addresses, operating system, browser type, language settings, cookie data) and information from users' profiles, such as country or location. Data protection information on the processing of user data by TikTok can be found in TikTok's data protection information: https://www.tiktok.com/legal/page/eea/privacy-policy/de. We have concluded a special agreement with TikTok on joint responsibility, which regulates in particular which security measures TikTok must observe and in which TikTok has agreed to fulfil the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to TikTok). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with TikTok. The agreement on joint responsibility can be found in the "Jurisdiction Specific Terms" of TikTok: https://ads.tiktok.com/i18n/official/policy/jurisdiction-specific-terms.; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Website: https://www.tiktok.com. Privacy policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de.
• YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Privacy Policy: https://policies.google.com/privacy. Option to object (opt-out): https://myadcenter.google.com/personalizationoff.

• Xing: Social network; Service provider: New Work SE, Am Strandkai 1, 20457 Hamburg, Germany; Website: https://www.xing.com/. Privacy Policy: https://privacy.xing.com/de/datenschutzerklaerung

We incorporate functional and content elements into our online offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

The integration always requires that the third-party providers of this content process the IP address of the user, as they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content or function. We endeavour to only use content whose respective providers only use the IP address to deliver the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Pixel tags can be used to analyse information such as visitor traffic on the pages of this website. The pseudonymised information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offering, but may also be linked to such information from other sources.

Notes on legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to draw your attention to the information on the use of cookies in this privacy policy.

• Processed data types: Usage data (e.g. page views and dwell time, click paths, usage intensity and frequency, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time data, identification numbers, persons involved); location data (information on the geographical position of a device or person); event data (Facebook) ("event data" is information that is sent to the provider Meta via Meta pixels (whether via apps or other channels), for example, and relates to persons or their actions. This data includes, for example, details of website visits, interactions with content and functions, app installations and product purchases. Event data is processed with the aim of creating target groups for content and advertising messages (custom audiences). It is important to note that event data does not include actual content such as comments written, login information or contact information such as names, email addresses or telephone numbers. "Event data" is deleted by Meta after a maximum of two years, and the target groups created from it disappear when our Meta user accounts are deleted). Content data (e.g. text or image messages and posts and the information relating to them, such as information on authorship or time of creation).
• Data subjects: Users (e.g. website visitors, users of online services).
• Purposes of processing: Provision of our online services and user-friendliness; marketing; profiles with user-related information (creation of user profiles). Provision of contractual services and fulfilment of contractual obligations.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods may be stored on users' devices for a period of two years).

Further information on processing operations, procedures and services:

• Facebook plugins and content: Facebook social plugins and content - This may include, for example, content such as images, videos or text and buttons with which users can share content from this online offering within Facebook. The list and appearance of Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - We are jointly responsible withMeta Platforms Ireland Limited for the collection or receipt in the context of a transmission (but not the further processing) of "event data" that Facebook collects using the Facebook social plugins (and embedding functions for content) that are executed on our online offer, or receives in the context of a transmission for the following purposes: a) Display of content and advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Facebook).(e.g. addressing users via Facebook Messenger); c) improving the delivery of ads and personalisation of functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Addendum for Data Controllers", https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe(https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfil the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing is not carried out within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing) the "Data Security Terms"(https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com. Privacy Policy: https://www.facebook.com/privacy/policy/.
• Google Fonts (provision on own server): Provision of font files for the purpose of a user-friendly presentation of our online offer. Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google.
• Google Fonts (obtained from the Google server): Obtaining fonts (and symbols) for the purpose of a technically secure, maintenance-free and efficient use of fonts and symbols with regard to topicality and loading times, their uniform presentation and consideration of possible licence restrictions. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) are transmitted that are necessary for the provision of the fonts depending on the devices used and the technical environment. This data may be processed on a server of the font provider in the USA - When visiting our online offering, users' browsers send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving fonts). The Google Fonts Web API provides users with the Google Fonts Cascading Style Sheets (CSS) and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by the respective user to access the Internet, (2) the requested URL on the Google server and (3) the HTTP headers, including the user agent, which describes the browser and operating system versions of the website visitors, as well as the referral URL (i.e. the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and are not analysed. The Google Fonts Web API logs details of HTTP requests (requested URL, user agent and referrer URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wishes to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adapt the font that is generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics to measure the popularity of font families. These summarised usage statistics are published on the "Analyses" page of Google Fonts. Finally, the referral URL is logged so that the data can be used for production maintenance and to generate an aggregated report on the top integrations based on the number of font requests. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end users or to place targeted adverts; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy. Further information: https://developers.google.com/fonts/faq/privacy?hl=de.
• Google Maps: We integrate the maps of the "Google Maps" service provided by Google. The processed data may include, in particular, IP addresses and user location data; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: https://mapsplatform.google.com/. Privacy Policy: https://policies.google.com/privacy.
• Google Maps APIs and SDKs: Interfaces to Google's map and location services, which allow, for example, the addition of address entries, location determinations, distance calculations or the provision of additional information on locations and other places; service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: https://mapsplatform.google.com/. Privacy policy: https://policies.google.com/privacy.
• Instagram plugins and content: Instagram plugins and content - This may include, for example, content such as images, videos or text and buttons with which users can share content from this online service within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt in the context of a transmission (but not the further processing) of "event data" that Facebook collects using Instagram functions (e.g. embedding functions for content) that are executed on our online offer or receives in the context of a transmission for the following purposes: a) Display of content and advertising information that corresponds to the presumed interests of the users; b) Delivery of commercial and transaction-related messages (e.g. addressing users via Instagram).(e.g. addressing users via Facebook Messenger); c) improving the delivery of ads and personalisation of functions and content (e.g. improving the recognition of which content or advertising information presumably corresponds to the interests of users). We have concluded a special agreement with Facebook ("Addendum for Data Controllers", https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe(https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfil the rights of data subjects (i.e. users can, for example, send information or deletion requests directly to Facebook). Note: If Facebook provides us with measured values, analyses and reports (which are aggregated, i.e. do not contain any information about individual users and are anonymous to us), this processing is not carried out within the framework of joint responsibility, but on the basis of a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing) the "Data Security Terms"(https://www.facebook.com/legal/terms/data_security_terms) and, with regard to processing in the USA, on the basis of standard contractual clauses ("Facebook-EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.instagram.com. Privacy policy: https://privacycenter.instagram.com/policy/.
• LinkedIn plugins and content: LinkedIn plugins and content- This may include, for example, content such as images, videos or text and buttons with which users can share content from this online offering within LinkedIn; service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Privacy Policy: https://www.linkedin.com/legal/privacy-policy; Data processing agreement: https: //legal.linkedin.com/dpa. Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
• Google Custom Search: Use of Google's search engine technology within our online offering; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://developers.google.com/custom-search. Privacy policy: https://policies.google.com/privacy.
• Google Hosted Libraries: Google Hosted Libraries is a globally available content delivery network (CDN) for the most popular open source JavaScript libraries. These are used to provide web libraries to optimise website load times, reduce bandwidth usage and improve performance by using shared, public resources; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://developers.google.com/speed/libraries/. Privacy Policy: https://policies.google.com/privacy.
• TikTok plugins and content: TikTok plugins and content - This may include, for example, content such as images, videos or text and buttons; Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland and TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, United Kingdom, EC1A 9HP; Website: https://www.tiktok.com. Privacy policy: https://www.tiktok.com/legal/page/eea/privacy-policy/de.

We use services, platforms and software from other providers (hereinafter referred to as "third-party providers") for the purposes of organising, managing, planning and providing our services. When selecting third-party providers and their services, we observe the legal requirements.

In this context, personal data may be processed and stored on the servers of the third-party providers. This may affect various data that we process in accordance with this privacy policy. This data may include, in particular, master data and contact data of users, data on transactions, contracts, other processes and their content.

If users are referred to third-party providers or their software or platforms in the context of communication, business or other relationships with us, the third-party providers may process usage data and metadata for security purposes, service optimisation or marketing purposes. We therefore ask you to observe the data protection notices of the respective third-party providers.

• Processed data types: Content data (e.g. textual or visual messages and posts and the information relating to them, such as information on authorship or time of creation); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, time data). e.g. IP addresses, time data, identification numbers, persons involved); contact data (e.g. postal and email addresses or telephone numbers); inventory data (e.g. full name, residential address, contact information, customer number, etc.). Employee data (information on employees and other persons in an employment relationship).
• Data subjects: Communication partners; users (e.g. website visitors, users of online services); interested parties; business and contractual partners; service recipients and clients. Third parties.
• Purposes of Processing: Provision of contractual services and fulfilment of contractual obligations; Office and organisational procedures; Web Analytics (e.g. access statistics, recognition of returning visitors); Profiles with user-related information (Creating user profiles); Communication; Organisational and administrative procedures; IT infrastructure (Operation and provision of information systems and technical devices (computers, servers, etc.)). Provision of our online services and user-friendliness.
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• HubSpot social media publishing and contact management: social media publishing, reporting (e.g. traffic sources, access figures, web analysis), contact management (e.g. contact forms, direct communication and user segmentation), landing pages; service provider: HubSpot Ireland Limited, Ground Floor, Two Dockland Central Guild Street, Dublin 1, Ireland; Website: https://www.hubspot.de; Privacy Policy: https://legal.hubspot.com/de/privacy-policy. Data processing agreement: https://legal.hubspot.com/dpa.
• Google Docs: Online application for word processing, document storage, collaboration and document sharing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.google.de/docs/about/; Privacy Policy: https://cloud.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum. Further information: https://cloud.google.com/privacy.
• Google Calendar: Software for the planning and management of appointments, with functions for payment processing, customer management and interfaces for integration with external calendars and online platforms; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://calendar.google.com. Privacy policy: https://policies.google.com/privacy.
• Google Forms: Online forms (collection, storage and processing of input); Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.google.com/forms/about/; Privacy Policy: https://cloud.google.com/privacy; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum. Further information: https://cloud.google.com/privacy.
• Google Workspace APIs: We use Google Workspace APIs to provide our services in accordance with the order or contract and for organisational and communication purposes. An API (Application Programming Interface) is an interface that enables applications to communicate with each other and exchange data. The Google Workspace APIs enable access to functions and data from Google services such as Gmail, Calendar, Drive and others. When using the Google Workspace APIs, personal data of our customers, employees or users as well as third parties may be collected, stored and processed if this is necessary for the aforementioned purposes. This may include, for example, emails, calendar entries, files, documents and associated metadata as well as user information such as name, email address and authorisations. The data received and processed via the Google Workspace APIs is not used to develop, improve or train general AI or ML models (artificial intelligence or machine learning); service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; Website: https://developers.google.com/workspace/; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum. Further information: https://cloud.google.com/privacy.
• Google Translate: Translation of content and input into other languages; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://translate.google.com/; Privacy Policy: https://policies.google.com/privacy. Data processing agreement: https://cloud.google.com/terms/data-processing-addendum.
• Google Spreadsheets: Online application for spreadsheets, document storage, collaboration and document sharing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.google.com/sheets/about/; Privacy Policy: https://www.google.com/policies/privacy/; Data Processing Agreement: https://cloud.google.com/terms/data-processing-addendum. Further information: https://cloud.google.com/privacy.

• Google Presentations: Online application for creating presentations, document storage, collaboration and document sharing; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Website: https://www.google.de/slides/about/; Privacy Policy: https://cloud.google.com/privacy; Data processing agreement: https://cloud.google.com/terms/data-processing-addendum. Further information: https://cloud.google.com/privacy

In the context of employment relationships, personal data is processed with the aim of effectively organising the establishment, implementation and termination of such relationships. This data processing supports various operational and administrative functions that are necessary for the management of employee relationships.

The data processing covers various aspects ranging from contract initiation to contract termination. This includes the organisation and administration of daily working hours, the administration of access rights and authorisations as well as the handling of personnel development measures and employee appraisals. The processing is also used for payroll accounting and the administration of wage and salary payments, which are critical aspects of contract fulfilment.

In addition, data processing takes into account the legitimate interests of the responsible employer, such as ensuring safety in the workplace or recording performance data to evaluate and optimise operational processes. Data processing also includes the disclosure of employee data as part of external communication and publication processes, where this is necessary for operational or legal purposes.

The processing of this data always takes place in compliance with the applicable legal framework, whereby the aim is always to create and maintain a fair and efficient working environment. This also includes taking into account the data protection of the employees concerned, the anonymisation or deletion of data after the purpose of processing has been fulfilled or in accordance with statutory retention periods.

• Processed data types: Employee data (information on employees and other persons in an employment relationship); payment data (e.g. bank details, invoices, payment history); contract data (e.g. subject matter of the contract, term, customer category); inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages); personal data (e.g. e-mail addresses or telephone numbers). content data (e.g. text or image messages and contributions and the information relating to them, such as details of authorship or time of creation); social data (data that is subject to social confidentiality and is processed, for example, by social insurance institutions, social welfare organisations or pension authorities); log data (e.g. log files relating to logins or the retrieval of data or access times.); performance and behavioural data (e.g. performance and behavioural aspects such as performance evaluations, feedback from superiors, training participation, compliance with company guidelines, self-assessments and behavioural assessments); working time data (e.g. start of working hours, end of working hours, actual working hours, target working hours, break times, overtime, holidays, special leave days, sick days, absences, home office days, business trips); salary data (e.g. basic salary, bonus payments, sick days, absences, home office days, business trips).salary data (e.g. basic salary, bonus payments, premiums, tax class information, supplements for night work/overtime, tax deductions, social security contributions, net amount paid out); image and/or video recordings (e.g. photographs or video recordings of a person); usage data (e.g. page views and length of stay, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and process data (e.g. IP addresses, time data, identification numbers, persons involved).
• Special categories of personal data: Health data; Religious or philosophical beliefs. Trade union membership.
• Data subjects: Employees (e.g. salaried employees, job applicants, temporary staff and other employees).
• Purposes of processing: Establishment and performance of employment relationships (processing of employee data in the context of the establishment and performance of employment relationships); business processes and business management procedures; provision of contractual services and fulfilment of contractual obligations; public relations; security measures. Office and organisational procedures.

Further information on processing operations, procedures and services:

• Recording working hours: procedures for recording employees' working hours include both manual and automated methods, such as the use of time clocks, time recording software or mobile apps. This involves activities such as entering clock-in and clock-out times, break times, overtime and absences. Checking and validating the recorded working times includes comparing them with shift schedules, checking absences and authorising overtime by supervisors. Reports and analyses are created based on the recorded working times to provide timesheets, overtime reports and absence statistics for management and the HR department.
• Authorisation management: Procedures required in the definition, management and control of access rights and user roles within a system or organisation (e.g. creation of authorisation profiles, role and access-based control, review and approval of access requests, regular review of access rights, tracking and auditing of user activities, creation of security policies and procedures).
• Special categories of personal data: Special categories of personal data are processed in the context of the employment relationship or to fulfil legal obligations. The special categories of personal data processed include data relating to the health, trade union membership or religious affiliation of employees. This data may be passed on to health insurance companies, for example, or processed to assess employees' ability to work or for occupational health management or for information provided to the tax office.
• Sources of the processed data: Personal data obtained as part of the employee's application and/or employment relationship is processed. In addition, personal data is collected from other sources if required by law. These may be tax authorities for tax-relevant information, the respective health insurance company for information on incapacity for work, third parties such as employment agencies or publicly accessible sources such as professional social networks in the context of application procedures.
• Purposes of data processing: Employees' personal data is primarily processed for the purpose of establishing, implementing and terminating the employment relationship. In addition, the processing of this data is necessary to fulfil legal obligations in the area of tax and social security law. In addition to these primary purposes, employee data is also used to fulfil regulatory and supervisory requirements, to optimise electronic data processing processes and to compile internal or cross-company data, possibly including statistical data. Furthermore, employee data may be processed for the assertion of legal claims and for defence in legal disputes.
• Transmission of employee data: Employee data is only processed internally by those departments that require it to fulfil operational, contractual and legal obligations.
  Data is only passed on to external recipients if this is required by law or if the employees concerned have given their consent. Possible scenarios for this could be requests for information from authorities or in the case of capital formation benefits. Furthermore, the controller may forward personal data to other recipients if this is necessary to fulfil its contractual and legal obligations as an employer. These recipients may include: a) Banks b) Health insurance funds, pension insurance providers, pension providers and other social insurance providers c) Authorities, courts (e.g. tax authorities, labour courts, other supervisory authorities as part of the fulfilment of reporting and information obligations) d) Tax and legal advisors e) Third-party debtors in the event of wage and salary garnishment f) Other bodies to which legally binding declarations must be made.
  In addition, data may be passed on to third parties if this is necessary for communication with business partners, suppliers or other service providers. Examples of this are details in the sender area of emails or letterhead and the creation of profiles on external platforms.
• Transfer of employee data to third countries: The transfer of employee data to third countries, i.e. countries outside the European Union (EU) and the European Economic Area (EEA), only takes place if this is necessary for the fulfilment of the employment relationship, is required by law or if employees have given their consent. Where required by law, employees will be informed of the details separately.
• Business trips and travel expense accounting: Procedures required for the planning, execution and accounting of business trips (e.g. booking trips, organising accommodation and transport, managing travel expense advances, submitting and checking travel expense reports, checking and posting costs incurred, complying with travel guidelines, handling travel expense management).
• Payroll and payroll accounting: Procedures required for the calculation, payment and documentation of wages, salaries and other remuneration of employees (e.g. recording working hours, calculating deductions and bonuses, paying taxes and social security contributions, preparing pay slips, maintaining payroll accounts, reporting to the tax office and social security institutions).
• Deletion of employee data: Employee data is deleted in accordance with German law if it is not required for the purpose for which it was collected, unless it must be retained or archived due to legal obligations or due to the interests of the employer. The following retention and archiving obligations are observed:
  • General personnel documents - General personnel documents (such as employment contract, employment reference, supplementary agreements) are retained for up to three years after termination of the employment relationship (Section 195 BGB).
    Tax-relevant documents - Tax-relevant documents in the personnel file are kept for six years (§ 147 AO, § 257 HGB).
    Information on wages and hours worked - Information on wages and hours worked for (accident) insured persons with wage statements is retained for five years (§ 165 I 1, IV 2 SGB VII).
  • Salary lists including lists for special payments - Salary lists including lists for special payments, if an accounting document is available, are kept for ten years (§ 147 AO, § 257 HGB).
  • Payroll lists for interim, final and special payments - Payroll lists for interim, final and special payments are kept for six years (§ 147 AO, § 257 HGB).
  • Employee insurance documents - Employee insurance documents, if accounting documents are available, are kept for ten years (§ 147 AO, § 257 HGB).
  • Contribution statements to social insurance institutions - Contribution statements to social insurance institutions are kept for ten years (§ 165 SGB VII).
    Payroll accounts - Payroll accounts are kept for six years (§ 41 I 9 EStG).
  • Applicant data - Retained for a maximum of six months from receipt of rejection.
  • Working time records (for more than 8 hours on working days) - Are kept for two years (§ 16 II Working Hours Act (ArbZG)).
  • Application documents (after online job advertisement) - Are kept for three to a maximum of six months after receipt of the rejection (§ 26
  • Federal Data Protection Act (BDSG) new version, § 15 IV General Equal Treatment Act (AGG)).
  • Certificates of incapacity for work (AU) - Retained for up to five years (Section 6 I of the Equalisation of Expenses Act (AAG)).
  • Company pension scheme documents - Retained for 30 years (Section 18a of the Act on the Improvement of Company Pension Schemes (BetrAVG)).
  • Employee sickness data - Retained for twelve months after the start of the illness if the absences do not exceed six weeks in a year.
  • Maternity protection documents - Are kept for two years (§ 27 para. 5 MuSchG).
• Personnel file management: Procedures required for the organisation, updating and management of employee data and documents (e.g. recording of personnel master data, storage of employment contracts, references and certificates, updating of data in the event of changes, compilation of documents for employee appraisals, archiving of personnel files, compliance with data protection regulations).
• Personnel development, performance evaluation and employee appraisals: Procedures that are required in the area of employee promotion and development as well as in the evaluation of their performance and in the context of employee appraisals (e.g. needs analysis for further training, planning and implementation of training measures, preparation of performance evaluations, implementation of target agreement and feedback discussions, career planning and talent management, succession planning).
• Obligation to provide data: The controller shall inform employees that the provision of their data is required. This is generally the case if the data is required for the establishment and performance of the employment relationship or if its collection is required by law. It may also be necessary to provide data if employees assert claims or if employees are entitled to claims. The implementation of these measures or fulfilment of benefits is dependent on the provision of this data (for example, the provision of data for the purpose of receiving wages).

• Publication and disclosure of employee data: Employee data will only be published or disclosed to third parties if this is necessary for the performance of work tasks in accordance with the employment contract. This applies, for example, if employees are named as contact persons in correspondence, on the website or in public registers following consultation or an agreed job description, or if the area of responsibility includes representative functions. This may also be the case if a presentation or communication with the public takes place as part of the fulfilment of tasks, such as photographs taken as part of public relations work. Otherwise, employees' data will only be published with their consent or on the basis of the employer's legitimate interests, for example in the case of stage or group photos taken as part of a public event.

The application process requires applicants to provide us with the data necessary for their assessment and selection. The information required can be found in the job description or, in the case of online forms, in the details provided there.

In principle, the required information includes personal details such as name, address, contact details and proof of the qualifications required for the position. On request, we will be happy to provide additional information on what details are required.

If available, applicants are welcome to submit their applications via our online form, which is encrypted using state-of-the-art technology. Alternatively, it is also possible to send us applications by e-mail. However, we would like to point out that e-mails sent via the Internet are generally not encrypted. Although e-mails are generally encrypted in transit, this does not take place on the servers from which they are sent and received. We can therefore accept no responsibility for the security of the application during transmission between the sender and our server.

For the purposes of searching for applicants, submitting applications and selecting applicants, we may use applicant management or recruitment software and platforms and services from third-party providers in compliance with legal requirements.

Applicants are welcome to contact us about how to submit their application or send us their application by post.

Processing of special categories of data: Insofar as special categories of personal data (Art. 9 para. 1 GDPR, e.g. health data, such as severely disabled status or ethnic origin) are requested from applicants or communicated by them as part of the application process, their processing is carried out so that the controller or the data subject can exercise the rights arising from labour law and social security and social protection law and fulfil his or her obligations in this regard. In the case of the protection of vital interests of applicants or other persons or for the purposes of preventive health care or occupational medicine, for the assessment of the employee's fitness for work, for medical diagnosis, for the provision of health or social care or treatment or for the management of health or social care systems and services.

Deletion of data: The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job offer is unsuccessful, the applicant's data will be deleted. Applicants' data will also be deleted if an application is withdrawn, which applicants are entitled to do at any time. Subject to a justified cancellation by the applicant, the deletion will take place at the latest after a period of six months so that we can answer any follow-up questions about the application and fulfil our obligations to provide evidence under the regulations on equal treatment of applicants. Invoices for any reimbursement of travel expenses will be archived in accordance with tax regulations.

Inclusionin an applicant pool: Inclusion in an applicant pool, if offered, is based on consent. Applicants are informed that their consent to inclusion in the talent pool is voluntary, has no influence on the ongoing application process and that they can revoke their consent at any time for the future.

• Processed data types: Inventory data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. text or image messages and contributions as well as the information relating to them, such as information on authorship or time of creation). Applicant data (e.g. personal details, postal and contact addresses, the documents belonging to the application and the information contained therein, such as cover letter, CV, certificates and other personal or qualification information provided with regard to a specific position or voluntarily by applicants).
• Data subjects: Applicants.
• Purposes of processing: Application procedure (justification and possible subsequent implementation and possible subsequent termination of the employment relationship).
• Storage and deletion: Deletion in accordance with the information in the section "General information on data storage and deletion".

Further information on processing processes, procedures and services:

• Facebook Jobs: job search and application-related services within the Facebook platform; service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Data processing agreement: https://www.facebook.com/legal/terms/dataprocessing.

• LinkedIn Recruiter: Job search and application-related services within the LinkedIn platform; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website: https://www.linkedin.com; Terms of Service: https://legal.linkedin.com/dpa; Privacy Policy: https://www.linkedin.com/legal/privacy-policy. Data processing agreement: https://legal.linkedin.com/dpa

We ask you to inform yourself regularly about the content of our privacy policy. We will amend the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your co-operation (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time and please check the information before contacting us.

This section provides you with an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their legal definitions apply. The following explanations, on the other hand, are primarily intended to aid understanding.

• A/B tests: A/B tests are used to improve the user-friendliness and performance of online services. For example, users are shown different versions of a website or its elements, such as input forms, on which the placement of the content or the labelling of the navigation elements can differ. The behaviour of the users, e.g. longer time spent on the website or more frequent interaction with the elements, can then be used to determine which of these websites or elements are more likely to meet the needs of the users.
• Employees: Employees are defined as persons who are in an employment relationship, whether as employees, staff or in similar positions. An employment relationship is a legal relationship between an employer and an employee that is defined by an employment contract or agreement. It involves the employer's obligation to pay remuneration to the employee while the employee performs work. The employment relationship comprises various phases, including the establishment phase, in which the employment contract is concluded, the performance phase, in which the employee carries out their work activities, and the termination phase, when the employment relationship ends, whether by termination, cancellation agreement or otherwise. Employee data is all information relating to these persons and in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank details, working hours, holiday entitlements, health data and performance appraisals.
• Inventory data: Inventory data includes essential information necessary for the identification and management of contractors, user accounts, profiles and similar assignments. This data may include personal and demographic information such as names, contact information (addresses, telephone numbers, e-mail addresses), dates of birth and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between people and services, facilities or systems by enabling clear assignment and communication.
• Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data can include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content, but also includes metadata that provides information about the content itself, such as tags, descriptions, author information and publishing dates
• Click tracking: Click tracking allows you to keep track of users' movements within an entire online offering. Since the results of these tests are more accurate if user interaction can be tracked over a certain period of time (e.g. so that we can find out whether a user likes to return), cookies are usually stored on users' computers for these test purposes.
• Contact details: Contact data is essential information that enables communication with people or organisations. They include telephone numbers, postal addresses and email addresses, as well as communication tools such as social media handles and instant messaging identifiers.
• Conversion measurement: Conversion measurement (also referred to as "visit action evaluation") is a procedure that can be used to determine the effectiveness of marketing measures. For this purpose, a cookie is usually stored on the user's device within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the adverts we have placed on other websites have been successful.
• Artificial intelligence (AI): The purpose of processing data using artificial intelligence (AI) includes the automated analysis and processing of user data in order to recognise patterns, make predictions and improve the efficiency and quality of our services. This includes the collection, cleansing and structuring of data, the training and application of AI models as well as the continuous review and optimisation of the results and is carried out exclusively with the consent of the user or on the basis of legal permission.
• Performance and behavioural data: Performance and behavioural data refers to information related to how people perform tasks or behave in a particular context, such as an educational, work or social environment. This data can include metrics such as productivity, efficiency, quality of work, attendance and compliance with policies or procedures. Behavioural data could include interactions with colleagues, communication styles, decision-making processes and reactions to different situations. These types of data are often used for performance appraisals, training and development and decision making within organisations.
• Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about how data is processed, transmitted and managed. Meta data, also known as data about data, includes information that describes the context, origin and structure of other data. It can include information about the file size, the creation date, the author of a document and the change histories. Communication data records the exchange of information between users via various channels, such as e-mail traffic, call logs, messages in social networks and chat histories, including the persons involved, time stamps and transmission paths. Process data describes the processes and procedures within systems or organisations, including workflow documentation, logs of transactions and activities, and audit logs used to track and review processes.
• Usage data: Usage data refers to information that captures how users interact with digital products, services or platforms. This data includes a wide range of information that shows how users use applications, which functions they favour, how long they stay on certain pages and which paths they take to navigate through an application. Usage data can also include frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analysing user behaviour, optimising user experiences, personalising content and improving products or services. In addition, usage data plays a crucial role in recognising trends, preferences and potential problem areas within digital offerings
• Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
• Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data that consists of using this personal data to identify certain personal aspects relating to a natural person (depending on the type of profiling, this may include various information relating to demographics, behaviour and interests, such asDepending on the type of profiling, this may include various information relating to demographics, behaviour and interests, such as interaction with websites and their content, etc.), to analyse, evaluate or predict them (e.g. interests in certain content or products, click behaviour on a website or location). Cookies and web beacons are often used for profiling purposes.
• Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyse system problems, for security monitoring or to create performance reports.
• Reachmeasurement: Reach measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and can include the behaviour or interests of visitors in certain information, such as website content. With the help of reach analysis, operators of online services can, for example, recognise at what time users visit their websites and what content they are interested in. This enables them, for example, to better customise the content of their websites to the needs of their visitors. Pseudonymous cookies and web beacons are often used for reach analysis purposes in order to recognise returning visitors and thus obtain more precise analyses of the use of an online offering.
• Remarketing: The term "remarketing" or "retargeting" is used when, for example, it is noted for advertising purposes which products a user was interested in on a website in order to remind the user of these products on other websites, e.g. in adverts.
• Location data: Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN or similar technical means and functions of location determination. Location data is used to indicate the geographically determinable position on earth at which the respective device is located. Location data can be used, for example, to display map functions or other location-dependent information.
• Tracking: The term "tracking" is used when the behaviour of users can be traced across several online offers. As a rule, behavioural and interest information is stored in cookies or on the servers of the providers of the tracking technologies with regard to the online services used (so-called profiling). This information can then be used, for example, to display adverts to users that are likely to correspond to their interests.
• Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
• Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically every handling of data, whether it is collection, analysis, storage, transmission or erasure.
• Contract data: Contract data is specific information that relates to the formalisation of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the management and fulfilment of contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include start and end dates of the contract, the type of services or products agreed, price agreements, payment terms, cancellation rights, renewal options and special terms or clauses. They serve as the legal basis for the relationship between the parties and are crucial for the clarification of rights and obligations, the enforcement of claims and the resolution of disputes.
• Payment data: Payment data includes all information needed to process payment transactions between buyers and sellers. This data is crucial for e-commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data can also include information on payment status, chargebacks, authorisations and fees.

• Target group formation: Target group formation ("custom audiences") is when target groups are determined for advertising purposes, e.g. the display of adverts. For example, based on a user's interest in certain products or topics on the internet, it can be concluded that this user is interested in adverts for similar products or the online shop in which they viewed the products. In turn, "lookalike audiences" (or similar target groups) are when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were created. For the purposes of creating custom audiences and lookalike audiences